{"id":4778,"date":"2019-12-02T10:43:51","date_gmt":"2019-12-02T10:43:51","guid":{"rendered":"https:\/\/insider.fairwayfoodservice.com\/?p=4778"},"modified":"2023-06-06T14:08:59","modified_gmt":"2023-06-06T13:08:59","slug":"shmoo-a-startup-story","status":"publish","type":"post","link":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/shmoo-a-startup-story\/","title":{"rendered":"Shmoo &#8211; A Startup Story"},"content":{"rendered":"\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"cover bg-center absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:0;padding-bottom:0;padding-right:0;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 12\"><div class=\"absolute absolute--fill\"><div class=\"cover bg-center absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n\n<p><\/p>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 2\/span 6\"><div class=\"absolute absolute--fill\"><div class=\"cover bg-center absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n\n<p><strong>THE Australian \u2018thickshake\u2019 isn\u2019t just <\/strong><em><strong>any<\/strong><\/em><strong> milkshake. No, it\u2019s much, much more indulgent. Take a regular milkshake and turn it up a notch \u2013 adding more milk (full fat, of course!), plenty of ice cream, and lots of flavour.&nbsp;<\/strong><br><\/p>\n\n\n<p>They\u2019re so tasty, in fact, that they were the inspiration which led to Shmoo \u2013 a UK thickshake company \u2013 and its brand of dairy-based sweet treats.&nbsp;<br><\/p>\n\n\n<p>After beginning its journey to shake success back in 1996, Shmoo has since become the leading thickshake concept in the UK.&nbsp;<br><\/p>\n\n\n<p>Not only has it hit on the perfect thickshake recipe; it now provides operators up and down the country the means in which to create their very own scrumptious ice cream-filled, textured shakes, frappes and \u2018freakshakes\u2019 (milkshakes with mini desserts on top).&nbsp;<br><\/p>\n\n\n<p><strong>\u201c<\/strong>Unlike many milkshake brands, Shmoo thickshakes have also been developed with vegetarian and health-conscious customers in mind.\u201d says Karen Green from the brand\u2019s marketing department. \u201cIn fact, when made with semi-skimmed milk, Shmoo milkshake powders create authentic, low fat, vegetarian thickshakes that contain no artificial colours, flavours, sweeteners or preservatives.\u201d&nbsp;<br><\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h4 class=\"wp-block-heading\">So Far, So Yum!<br><\/h4>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>But the best bit? Shmoo milkshakes are low in fat. They\u2019re also suitable for vegetarians and for those following a gluten-free diet. Plans are also in the pipeline for a dairy-free version, with customers and caterers alike invited to watch this space.<br><\/p>\n\n\n<p>\u201cLaunching early next year, this [dairy-free] powder will help operators tap into the thriving free-from market and can be used to make free-from frappes, smoothies and thick shakes.\u201d<br><\/p>\n\n\n<p>Earlier this year, Shmoo also introduced two new flavours to its five-strong line-up: Chocolate Mint and Malted White Chocolate \u2013 both of which have gone down a treat with customers of all ages.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h4 class=\"wp-block-heading\">Blast from the Past <\/h4>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p> The nostalgic-themed malted flavour is proving popular, too.&nbsp; \u201cFor operators looking to tap into the thriving retro milkshake scene that is popular in a range of venues, from American style diners to restaurants and coffee shops, then Malted White Chocolate is the flavour for them! It\u2019s made with real Horlicks, Shmoo Malted White Chocolate is creamy, smooth and deliciously indulgent.\u201d continues Karen. <br><\/p>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 2\/span 6\"><div class=\"absolute absolute--fill\"><div class=\"cover bg-center absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/insider.fairwayfoodservice.com\/wp-content\/uploads\/2019\/12\/shmoo_fairway_foodsevice_IL-1024x512.jpg\" alt=\"\" class=\"wp-image-4847\" srcset=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2019\/12\/shmoo_fairway_foodsevice_IL.jpg 1024w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2019\/12\/shmoo_fairway_foodsevice_IL-150x75.jpg 150w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2019\/12\/shmoo_fairway_foodsevice_IL-1000x500.jpg 1000w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2019\/12\/shmoo_fairway_foodsevice_IL-768x384.jpg 768w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2019\/12\/shmoo_fairway_foodsevice_IL-600x300.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>How is Shmoo promoting its business? It\u2019s all about getting out and about, says Karen, who adds that the brand\u2019s eye-catching van has made quite the impression during its recent tour of British seaside resorts.&nbsp; <\/p>\n\n\n<p>\u201cEquipped with delicious samples of shakes, the exciting four-month tour was a huge success and greatly received by all that visited the Shmoo van \u2013 so much so that Shmoo are currently preparing for another tour, which will take place over the festive period.<em>\u201d<\/em><br><\/p>\n\n\n<p>But it doesn\u2019t stop there for the innovators behind Shmoo, who will also be launching another delicious new flavour early next year. Those in the profit sector can look forward to the upcoming additions \u2013 and new customers can get on board with how simple the Shmoo concept is, says Karen.<br><\/p>\n\n\n<p><strong>\u201c<\/strong>We supply everything in the box, including paper straws, cups, toppings, the Shmoo spindle machine and whipped cream, so it\u2019s easy to get started.\u201d<br><\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h4 class=\"wp-block-heading\">Creating a Stir<br><\/h4>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>In nursing homes, the milkshakes are also creating quite a stir. It\u2019s a simple way for elderly people, who may otherwise struggle to swallow food, to intake the right number of daily calories. \u201cProviding a tasty, calcium filled drink, Shmoo is an ideal choice for anyone looking to offer a tasty alternative to a standard glass of milk.\u201d<\/p>\n\n\n<p>The brand also provides school caterers with delicious, school-compliant milkshakes that both primary school, and secondary school students will love. In short, it really is a brand that\u2019s adored by everyone \u2013 and we\u2019ll certainly drink to that.<br><\/p>\n\n\n<p>For more information about the brand, head to&nbsp; <a href=\"https:\/\/www.shmoodrinks.com\/\">https:\/\/www.shmoodrinks.com\/<\/a><br><\/p>\n\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":571,"featured_media":18428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[386,504,593,532,592,596,594],"tags":[535,579,559,568],"keydate":[],"member-selection":[],"supplier_sponsor":[],"class_list":["post-4778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-brands","category-sectors-cafe","category-sectors-highereducation","category-sectors-hotelshospitality","category-sectors-restaurantspubs","category-sectors-takeaway","tag-british","tag-dairy","tag-drink","tag-money-saving"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shmoo - A Startup Story<\/title>\n<meta name=\"description\" content=\"THE Australian \u2018thickshake\u2019 isn\u2019t just any milkshake. No, it\u2019s much, much more indulgent. Take a regular milkshake and turn it up a notch \u2013 adding more milk (full fat, of course!), plenty of ice cream, and lots of flavour.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insider.fairwayfoodservice.com\/articles\/shmoo-a-startup-story\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shmoo - A Startup Story\" \/>\n<meta property=\"og:description\" content=\"THE Australian \u2018thickshake\u2019 isn\u2019t just any milkshake. No, it\u2019s much, much more indulgent. Take a regular milkshake and turn it up a notch \u2013 adding more milk (full fat, of course!), plenty of ice cream, and lots of flavour.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insider.fairwayfoodservice.com\/articles\/shmoo-a-startup-story\" \/>\n<meta property=\"og:site_name\" content=\"The Wholesale Group - Chefs&#039; Insider\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FairwayFood\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-02T10:43:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-06T13:08:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2023\/06\/shmoo_fairway_foodsevice_BN.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"788\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Helen Wells\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fairwayfood\" \/>\n<meta name=\"twitter:site\" content=\"@fairwayfood\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/insider.fairwayfoodservice.com\\\/articles\\\/shmoo-a-startup-story#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/shmoo-a-startup-story\\\/\"},\"author\":{\"name\":\"Helen Wells\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#\\\/schema\\\/person\\\/3cb1e2c1db1a70527c5a6fc2435e41e6\"},\"headline\":\"Shmoo &#8211; A Startup Story\",\"datePublished\":\"2019-12-02T10:43:51+00:00\",\"dateModified\":\"2023-06-06T13:08:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/shmoo-a-startup-story\\\/\"},\"wordCount\":635,\"publisher\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/insider.fairwayfoodservice.com\\\/articles\\\/shmoo-a-startup-story#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/shmoo_fairway_foodsevice_BN.webp\",\"keywords\":[\"British\",\"Dairy\",\"Drink\",\"Money Saving\"],\"articleSection\":[\"Articles\",\"Brands\",\"Cafe\",\"Higher Education\",\"Hotels &amp; Hospitality\",\"Restaurants &amp; Pubs\",\"Takeaway\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/shmoo-a-startup-story\\\/\",\"url\":\"https:\\\/\\\/insider.fairwayfoodservice.com\\\/articles\\\/shmoo-a-startup-story\",\"name\":\"Shmoo - A Startup Story\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/insider.fairwayfoodservice.com\\\/articles\\\/shmoo-a-startup-story#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/insider.fairwayfoodservice.com\\\/articles\\\/shmoo-a-startup-story#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/shmoo_fairway_foodsevice_BN.webp\",\"datePublished\":\"2019-12-02T10:43:51+00:00\",\"dateModified\":\"2023-06-06T13:08:59+00:00\",\"description\":\"THE Australian \u2018thickshake\u2019 isn\u2019t just any milkshake. No, it\u2019s much, much more indulgent. Take a regular milkshake and turn it up a notch \u2013 adding more milk (full fat, of course!), plenty of ice cream, and lots of flavour.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/insider.fairwayfoodservice.com\\\/articles\\\/shmoo-a-startup-story#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/insider.fairwayfoodservice.com\\\/articles\\\/shmoo-a-startup-story\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/insider.fairwayfoodservice.com\\\/articles\\\/shmoo-a-startup-story#primaryimage\",\"url\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/shmoo_fairway_foodsevice_BN.webp\",\"contentUrl\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/shmoo_fairway_foodsevice_BN.webp\",\"width\":788,\"height\":394},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/insider.fairwayfoodservice.com\\\/articles\\\/shmoo-a-startup-story#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/category\\\/articles\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Brands\",\"item\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/category\\\/articles\\\/brands\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Shmoo &#8211; A Startup Story\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/\",\"name\":\"Fairway Chef's Insider\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#organization\",\"name\":\"Fairway Foodservice PLC\",\"url\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/insider.fairwayfoodservice.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/ChefsInsiderLogo-LR.webp\",\"contentUrl\":\"https:\\\/\\\/insider.fairwayfoodservice.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/ChefsInsiderLogo-LR.webp\",\"width\":600,\"height\":330,\"caption\":\"Fairway Foodservice PLC\"},\"image\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/FairwayFood\",\"https:\\\/\\\/x.com\\\/fairwayfood\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#\\\/schema\\\/person\\\/3cb1e2c1db1a70527c5a6fc2435e41e6\",\"name\":\"Helen Wells\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5df3d4267c6418f29319fe62d508dbb33233c501e862a7b2662867a1ea0061b9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5df3d4267c6418f29319fe62d508dbb33233c501e862a7b2662867a1ea0061b9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5df3d4267c6418f29319fe62d508dbb33233c501e862a7b2662867a1ea0061b9?s=96&d=mm&r=g\",\"caption\":\"Helen Wells\"},\"url\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/author\\\/helen-wells\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shmoo - A Startup Story","description":"THE Australian \u2018thickshake\u2019 isn\u2019t just any milkshake. No, it\u2019s much, much more indulgent. Take a regular milkshake and turn it up a notch \u2013 adding more milk (full fat, of course!), plenty of ice cream, and lots of flavour.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/insider.fairwayfoodservice.com\/articles\/shmoo-a-startup-story","og_locale":"en_GB","og_type":"article","og_title":"Shmoo - A Startup Story","og_description":"THE Australian \u2018thickshake\u2019 isn\u2019t just any milkshake. No, it\u2019s much, much more indulgent. Take a regular milkshake and turn it up a notch \u2013 adding more milk (full fat, of course!), plenty of ice cream, and lots of flavour.","og_url":"https:\/\/insider.fairwayfoodservice.com\/articles\/shmoo-a-startup-story","og_site_name":"The Wholesale Group - Chefs&#039; Insider","article_publisher":"https:\/\/www.facebook.com\/FairwayFood","article_published_time":"2019-12-02T10:43:51+00:00","article_modified_time":"2023-06-06T13:08:59+00:00","og_image":[{"width":788,"height":394,"url":"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2023\/06\/shmoo_fairway_foodsevice_BN.webp","type":"image\/webp"}],"author":"Helen Wells","twitter_card":"summary_large_image","twitter_creator":"@fairwayfood","twitter_site":"@fairwayfood","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/insider.fairwayfoodservice.com\/articles\/shmoo-a-startup-story#article","isPartOf":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/shmoo-a-startup-story\/"},"author":{"name":"Helen Wells","@id":"https:\/\/insider.thewholesalegroup.co.uk\/#\/schema\/person\/3cb1e2c1db1a70527c5a6fc2435e41e6"},"headline":"Shmoo &#8211; A Startup Story","datePublished":"2019-12-02T10:43:51+00:00","dateModified":"2023-06-06T13:08:59+00:00","mainEntityOfPage":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/shmoo-a-startup-story\/"},"wordCount":635,"publisher":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/#organization"},"image":{"@id":"https:\/\/insider.fairwayfoodservice.com\/articles\/shmoo-a-startup-story#primaryimage"},"thumbnailUrl":"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2023\/06\/shmoo_fairway_foodsevice_BN.webp","keywords":["British","Dairy","Drink","Money Saving"],"articleSection":["Articles","Brands","Cafe","Higher Education","Hotels &amp; Hospitality","Restaurants &amp; Pubs","Takeaway"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/shmoo-a-startup-story\/","url":"https:\/\/insider.fairwayfoodservice.com\/articles\/shmoo-a-startup-story","name":"Shmoo - A Startup Story","isPartOf":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/insider.fairwayfoodservice.com\/articles\/shmoo-a-startup-story#primaryimage"},"image":{"@id":"https:\/\/insider.fairwayfoodservice.com\/articles\/shmoo-a-startup-story#primaryimage"},"thumbnailUrl":"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2023\/06\/shmoo_fairway_foodsevice_BN.webp","datePublished":"2019-12-02T10:43:51+00:00","dateModified":"2023-06-06T13:08:59+00:00","description":"THE Australian \u2018thickshake\u2019 isn\u2019t just any milkshake. No, it\u2019s much, much more indulgent. Take a regular milkshake and turn it up a notch \u2013 adding more milk (full fat, of course!), plenty of ice cream, and lots of flavour.","breadcrumb":{"@id":"https:\/\/insider.fairwayfoodservice.com\/articles\/shmoo-a-startup-story#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/insider.fairwayfoodservice.com\/articles\/shmoo-a-startup-story"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/insider.fairwayfoodservice.com\/articles\/shmoo-a-startup-story#primaryimage","url":"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2023\/06\/shmoo_fairway_foodsevice_BN.webp","contentUrl":"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2023\/06\/shmoo_fairway_foodsevice_BN.webp","width":788,"height":394},{"@type":"BreadcrumbList","@id":"https:\/\/insider.fairwayfoodservice.com\/articles\/shmoo-a-startup-story#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/insider.thewholesalegroup.co.uk\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/insider.thewholesalegroup.co.uk\/category\/articles\/"},{"@type":"ListItem","position":3,"name":"Brands","item":"https:\/\/insider.thewholesalegroup.co.uk\/category\/articles\/brands\/"},{"@type":"ListItem","position":4,"name":"Shmoo &#8211; A Startup Story"}]},{"@type":"WebSite","@id":"https:\/\/insider.thewholesalegroup.co.uk\/#website","url":"https:\/\/insider.thewholesalegroup.co.uk\/","name":"Fairway Chef's Insider","description":"","publisher":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/insider.thewholesalegroup.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/insider.thewholesalegroup.co.uk\/#organization","name":"Fairway Foodservice PLC","url":"https:\/\/insider.thewholesalegroup.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/insider.thewholesalegroup.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/insider.fairwayfoodservice.com\/wp-content\/uploads\/2023\/05\/ChefsInsiderLogo-LR.webp","contentUrl":"https:\/\/insider.fairwayfoodservice.com\/wp-content\/uploads\/2023\/05\/ChefsInsiderLogo-LR.webp","width":600,"height":330,"caption":"Fairway Foodservice PLC"},"image":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FairwayFood","https:\/\/x.com\/fairwayfood"]},{"@type":"Person","@id":"https:\/\/insider.thewholesalegroup.co.uk\/#\/schema\/person\/3cb1e2c1db1a70527c5a6fc2435e41e6","name":"Helen Wells","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/5df3d4267c6418f29319fe62d508dbb33233c501e862a7b2662867a1ea0061b9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5df3d4267c6418f29319fe62d508dbb33233c501e862a7b2662867a1ea0061b9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5df3d4267c6418f29319fe62d508dbb33233c501e862a7b2662867a1ea0061b9?s=96&d=mm&r=g","caption":"Helen Wells"},"url":"https:\/\/insider.thewholesalegroup.co.uk\/author\/helen-wells\/"}]}},"_links":{"self":[{"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/posts\/4778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/users\/571"}],"replies":[{"embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/comments?post=4778"}],"version-history":[{"count":0,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/posts\/4778\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/media\/18428"}],"wp:attachment":[{"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/media?parent=4778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/categories?post=4778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/tags?post=4778"},{"taxonomy":"keydate","embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/keydate?post=4778"},{"taxonomy":"member-selection","embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/member-selection?post=4778"},{"taxonomy":"supplier_sponsor","embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/supplier_sponsor?post=4778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}