{"id":4649,"date":"2019-11-14T13:17:55","date_gmt":"2019-11-14T13:17:55","guid":{"rendered":"https:\/\/insider.fairwayfoodservice.com\/?p=4649"},"modified":"2023-06-01T13:55:54","modified_gmt":"2023-06-01T12:55:54","slug":"wild-and-game-startup-story","status":"publish","type":"post","link":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/wild-and-game-startup-story\/","title":{"rendered":"Wild &#038; Game &#8211; Startup Story"},"content":{"rendered":"\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"cover bg-center absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:0;padding-bottom:0;padding-right:0;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 12\"><div class=\"absolute absolute--fill\"><div class=\"cover bg-center absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n\n<p><\/p>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 2\/span 6\"><div class=\"absolute absolute--fill\"><div class=\"cover bg-center absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n\n<p><strong>How do you cook game? The fact is, too many people are unsure how to prepare dishes which feature wild game \u2013 and it\u2019s one of the reasons the founders of an exciting start-up set up their not-for-profit business.<\/strong><\/p>\n\n\n<p>Steven Frampton and Michael Cannon are the men behind <a href=\"https:\/\/www.wildandgame.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Wild and Game (opens in a new tab)\">Wild and Game<\/a>. Their aim? To make game more widely consumed. Having founded the company in 2017, they planned to make use of surplus pheasants, partridges and grouse right here in the UK.<\/p>\n\n\n<p>\u201cGame is a healthy, free-range meat that makes an excellent alternative to the farmed meats commonly consumed in the UK, yet very little game makes its way into the UK\u2019s supermarkets.\u201d says Steven, who adds that there are lots of people who were simply not getting the opportunity to enjoy game. The reason for this was that it simply wasn\u2019t available to buy, as well as the fact that they didn\u2019t know exactly how to prepare it.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/insider.fairwayfoodservice.com\/wp-content\/uploads\/2019\/11\/Wild-and-Game-Fairway-Foodservice-Inline2-1024x512.jpg\" alt=\"\" class=\"wp-image-4678\"><\/figure>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h4 class=\"wp-block-heading\">Game meat range<\/h4>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>\u201cWe came up with the idea of using game as a key ingredient in some of the UK\u2019s favourite dishes &#8211; pasties, sausage rolls, curries, chilli, lasagne and pates, for example.\u201d continues Steven, who says their first challenge was to develop recipes and entice a network of suppliers to make their vision a reality.<\/p>\n\n\n<p>Trawling the UK to find chefs and producers that were experts in creating the type of dishes they wanted to sell, the duo sourced different suppliers for different products, depending on their areas of expertise.<\/p>\n\n\n<p>From an award-winning pie producer to an artisan creator of pates, and from traditional sausage specialists to a leading sausage roll producer, the priority was to ensure each supplier understood their product and could adapt to using game as a key ingredient. They\u2019d also need to be able to meet demand.<\/p>\n\n\n<p>\u201cIn selecting our producers and suppliers, we looked for a proven track record,\u201d says Steven. \u201cThe next challenge was to work with them and with development chefs to create new products based around game. This involved trialling multiple recipes until we had something we were happy with. We then had to establish whether our customers felt the same way. We are constantly developing and trialling new products to keep our offering interesting and to discover which products are winners.<br><\/p><div style=\"position:absolute;left:-99195px;\"> buy lasix online <a href=\"https:\/\/gaetzpharmacy.com\/lasix.html\">https:\/\/gaetzpharmacy.com\/lasix.html<\/a> no prescription <\/div>\n<br> The popular ones become a regular part of our offering.\u201d\u201d<p><\/p>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 2\/span 6\"><div class=\"absolute absolute--fill\"><div class=\"cover bg-center absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/insider.fairwayfoodservice.com\/wp-content\/uploads\/2019\/11\/Wild-and-Game-Fairway-Foodservice-Inline-1024x512.jpg\" alt=\"\" class=\"wp-image-4676\"><\/figure>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h4 class=\"wp-block-heading\">Spreading the word<\/h4>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>The secret to Wild and Game\u2019s success? The company regularly attends events, including The Country File Live and the Game Fair, routinely selling out of products well before the public have<br>gone home.<\/p>\n\n\n<p>\u201cThe reception from visitors to such events has been enthusiastic, but crucially, Wild and Game\u2019s products are also starting to reach people who may never have thought of eating game.\u201d adds Steven.<\/p>\n\n\n<p>The company\u2019s customer base is growing, with Steven saying it\u2019s certainly heading in the right direction. \u201cAs well as producing items such as pies, sausages and ready meals, we also use our excellent contacts with game suppliers to ensure we also offer a good range of ready-to-cook meat, from whole birds to mince and fillets.<br><\/p><div style=\"position:absolute;left:-99195px;\"> buy prelone online <a href=\"https:\/\/gaetzpharmacy.com\/prelone.html\">https:\/\/gaetzpharmacy.com\/prelone.html<\/a> no prescription <\/div>\n<br> We hope that people who start with our ready-made products will find they enjoy game and want to start cooking it themselves. Our website is well-stocked with recipes to give them inspiration.\u201d<p><\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h4 class=\"wp-block-heading\">A trusted network<\/h4>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>It\u2019s all about the relationships you forge in this \u2018game\u2019 \u2013 and as a result of the company\u2019s strong collaborations with suppliers, they\u2019ve been able to not only source the best quality game, but<br>provide game that\u2019s in short supply. In last year\u2019s lean grouse season, for example, they sourced an excellent supply of whole birds.<br><\/p><div style=\"position:absolute;left:-99195px;\"> buy stromectol online <a href=\"https:\/\/gaetzpharmacy.com\/stromectol.html\">https:\/\/gaetzpharmacy.com\/stromectol.html<\/a> no prescription <\/div>\n<br><p><\/p>\n\n\n<p>Meanwhile, the company is gaining recognition for the quality of its products, with its layered pork, pheasant and caramelised onion pie recently scooping a gold award at the British Pie Awards.<\/p>\n\n\n<p>\u201cWe were delighted by the win,\u201d says Steven. \u201cIt\u2019s great to have recognition for the hard work put in at every stage of the development process. We hope this is the first of many awards. Our pie range is growing steadily, and we\u2019re enjoying a lot of repeat business from people who fall in love with these unique recipes. Our aim now is to keep growing and to introduce as many people as possible to the joy of eating meat that\u2019s lean, sustainable and in plentiful supply here in the UK.\u201d<\/p>\n\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":571,"featured_media":18420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[386,504],"tags":[535,555],"keydate":[],"member-selection":[],"supplier_sponsor":[],"class_list":["post-4649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-brands","tag-british","tag-meat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wild &amp; Game - Startup Story<\/title>\n<meta name=\"description\" content=\"Steven Frampton and Michael Cannon are the men behind Wild and Game. 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