{"id":28459,"date":"2026-08-27T15:42:15","date_gmt":"2026-08-27T14:42:15","guid":{"rendered":"https:\/\/insider.thewholesalegroup.co.uk\/?p=28459"},"modified":"2026-08-27T15:42:18","modified_gmt":"2026-08-27T14:42:18","slug":"upgrade-your-bun-range-with-americanas-new-gourmet-black-white-seeded-bun","status":"publish","type":"post","link":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/upgrade-your-bun-range-with-americanas-new-gourmet-black-white-seeded-bun\/","title":{"rendered":"Upgrade Your Bun Range with Americana\u2019s New Gourmet Black &#038; White Seeded Bun"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>This article has been produced and shared by Lantmanen<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s competitive foodservice and wholesale landscape, standout products are essential to help operators drive value, differentiate menus, and create memorable eating experiences. That\u2019s why the launch of the new Americana Gourmet Black &amp; White Seeded Bun is perfectly timed to help wholesalers and their customers elevate their offering with minimal effort but maximum impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Designed to deliver on both visual appeal and performance, with a striking finish that immediately catches the eye. For wholesaler customers across QSR, pubs, restaurants, and fast-growing contemporary casual dining formats, it represents a powerful opportunity to upgrade the core burger proposition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Burgers remain central to out-of-home dining occasions, with over 85% of consumers ordering a burger at least once a month* including 31.4% doing so weekly. This frequency underlines the scale of the opportunity for customers to upgrade even the most familiar menu staples.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Delivering Instant Impact<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">First impressions matter, and the Americana Gourmet Black &amp; White Seeded Bun has been created with standout in mind. Featuring a soft texture and a golden glazed finish, the bun is topped with a distinctive mix of black and white sesame seeds that give it a gourmet, on-trend appearance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This visual differentiation is key in today\u2019s market, where consumers increasingly \u201ceat with their eyes\u201d with a seeded bun credited as a key visual indictor of quality*. Whether served in a premium burger chain or a local pub, the bun adds an immediate perception of quality and craftsmanship that can help operators command a higher price point and deliver an enhanced dining experience.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Built for performance<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Instant visual impact must be matched with great functionality. The Americana Gourmet Black &amp; White Seeded Bun is made using a traditional American sponge and dough method to give a distinctive flavour and texture (unique to Lantm\u00e4nnen Unibake UK) and supplied frozen, ensuring consistent quality, ease of storage, and reliable performance in busy kitchens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For operators, this means less waste, better portion control, and a dependable product that delivers every time. For wholesalers, it means a product that is easy to stock, transport, and distribute across a wide customer base.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bun is also perfectly suited for contemporary QSR, restaurants and pubs, aligning with the continued growth of premium burger menus and indulgent, flavour-led concepts. This versatility makes it a strong addition to any wholesale range, appealing to a broad spectrum of customers.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"788\" height=\"394\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/08\/Inline-Image-1-788x394.png\" alt=\"\" class=\"wp-image-28461\" srcset=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/08\/Inline-Image-1-788x394.png 788w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/08\/Inline-Image-1-500x250.png 500w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/08\/Inline-Image-1-200x100.png 200w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/08\/Inline-Image-1-768x384.png 768w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/08\/Inline-Image-1.png 1024w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Premiumisation is driving consumer choice<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">One of the biggest trends shaping the out-of-home market is the ongoing premiumisation of everyday menu items. 88% of consumers consider ingredient quality important when ordering a burger out of home, with nearly half (48%) rating it as \u201cvery important\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Burgers, in particular, have evolved from fast food staples into gourmet experiences, with operators seeking higher-quality ingredients that justify premium pricing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Premium buns drive perceived value and during busy days of service, the bun can make or break the burger experience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>61%\u00a0say the bun is just as important as the patty\u00a0*<\/li>\n\n\n\n<li>85%\u00a0say a quality bun makes a burger feel more premium*\u00a0<\/li>\n\n\n\n<li>71%\u00a0say\u00a0that a premium bun\u00a0delivers better value*\u00a0<\/li>\n\n\n\n<li>85%\u00a0say\u00a0they would pay more for it*<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The Americana Gourmet Black &amp; White Seeded Bun taps directly into this trend. Its distinctive seeded finish and premium look allow operators to upgrade their burger builds without overhauling their entire menu. With a simple bun swap, they can instantly enhance both the presentation and perceived value of their offer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a clear opportunity: by stocking products that enable easy trade-up, you can drive incremental spend and margin growth.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Stand Out For The Crowd<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In a crowded marketplace, differentiation is everything. Independent operators and chains alike are constantly searching for ways to stand out from competitors, attract new customers, and retain loyal ones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Americana Gourmet Black &amp; White Seeded Bun delivers on all three fronts. Its unique black and white sesame topping helps burgers stand out from the crowd, creating a visual point of difference that can be leveraged on menus, social media, and in-store marketing.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Product Highlights<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WOW factor \u2013 Visual point of difference, glazed and colour contrasting seeds<\/li>\n\n\n\n<li>Quality Baked-In \u2013 Soft and robust (from our signature sponge &amp; dough process), on-trend brioche style look and taste.<\/li>\n\n\n\n<li>Operationally Efficient \u2013 Pre-sliced, fully baked and supplied frozen to maximise efficiency and convenience and minimise wastage.<\/li>\n\n\n\n<li>Delivering Consistency \u2013 Produced using specially indented pans and trays to give a consistent shape and size.<\/li>\n\n\n\n<li>Suitable for All \u2013 Halal certified, suitable for vegans and conforms to 2024 FSA salt level guidelines.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">By introducing this product into your range, you can unlock new opportunities whether that\u2019s launching a premium burger menu, refreshing an existing offer, or simply adding a touch of innovation to core lines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now is the time to stock up and upgrade your bun range because sometimes, the simplest changes can deliver the biggest impact! &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article has been produced and shared by Lantmanen In today\u2019s competitive foodservice and wholesale landscape, standout products are essential to help operators drive value, differentiate menus, and create memorable eating experiences. That\u2019s why the launch of the new Americana Gourmet Black &amp; White Seeded Bun is perfectly timed to help wholesalers and their customers [&hellip;]<\/p>\n","protected":false},"author":721,"featured_media":28460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[386,504,526],"tags":[],"keydate":[],"member-selection":[],"supplier_sponsor":[890],"class_list":["post-28459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-brands","category-products","supplier_sponsor-sponsored-americana"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Upgrade Your Bun Range with Americana\u2019s New Gourmet Black &amp; White Seeded Bun - The Wholesale Group - Chefs&#039; Insider<\/title>\n<meta name=\"description\" content=\"Americana Gourmet Black &amp; White Seeded Bun for wholesalers: premium burger buns for QSR, pubs and restaurants. 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