{"id":28226,"date":"2026-06-26T12:44:47","date_gmt":"2026-06-26T11:44:47","guid":{"rendered":"https:\/\/insider.thewholesalegroup.co.uk\/?p=28226"},"modified":"2026-06-26T12:44:50","modified_gmt":"2026-06-26T11:44:50","slug":"kraft-heinz-ups-the-stakes-for-masters-of-the-menu-2026-with-5000-prize-and-stronger-industry-backing","status":"publish","type":"post","link":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/kraft-heinz-ups-the-stakes-for-masters-of-the-menu-2026-with-5000-prize-and-stronger-industry-backing\/","title":{"rendered":"Kraft Heinz ups the stakes for Masters of the Menu 2026 with \u00a35,000 prize and stronger industry backing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>This article has been produced and shared by<\/em>\u00a0<strong><em>Kraft Heinz<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Kraft Heinz is bringing back its nationwide culinary competition, Masters of the Menu, for a second year, following a successful 2025 launch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This year\u2019s edition sees:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enhanced prizes, with the winner receiving \u00a35,000 in cash<\/li>\n\n\n\n<li>An expanded judging panel, including 2025 competition winner, Stefan Sewel<\/li>\n\n\n\n<li>An exciting new partnership with CORD by Le Cordon Bleu<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Once again partnering with 2018 <em>Great British Menu<\/em> winner James Cochran and the Craft Guild of Chefs, the competition aims to spotlight the UK\u2019s most exciting independent culinary talent, offering a platform to elevate both skills and business potential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Designed specifically for chefs working in independent operations, Masters of the Menu will see five finalists take part in an exclusive two-round cook-off held at CORD by Le Cordon Bleu, following a period of mentorship from Cochran and other industry professionals. The initiative is built to nurture not only culinary creativity, but also commercial and operational expertise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commenting on the return of the competition, Cochran said: \u201cMasters of the Menu is all about giving independent chefs a platform to really showcase what they can do. I\u2019ve been in their shoes, building something from the ground up, so I know how important that support, mentorship and visibility can be. It\u2019s not just about creating great dishes, it\u2019s about helping chefs grow sustainable businesses and back themselves in a tough industry.\u201d<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Bigger rewards for 2026<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This year\u2019s competition raises the stakes, with an enhanced prize package designed to deliver meaningful, long-term value to operators. The 2026 winner will receive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;\u00a35,000 cash prize<\/li>\n\n\n\n<li>PR support to boost their professional profile<\/li>\n\n\n\n<li>The unique opportunity to co-host an exclusive supper club with James Cochran<\/li>\n\n\n\n<li>All entrants will also be entered into a prize draw to win \u00a3100 cash. All entrants will be entered into a prize draw to win \u00a3100<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Stronger industry backing<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The 2026 edition introduces a strengthened judging panel, bringing together expertise from across the foodservice sector. Joining Cochran are Stefan Sewell \u2013 2025 Masters of the Menu champion,; Ian Nottage \u2013 Head of Food Development at Fresh Direct; John Feeney \u2013 Culinary &amp; Innovation Director at Griffith Foods; and Martin Eshelby \u2013 Culinary Director at Bidfood.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sewell\u2019s return as a judge brings a unique full-circle perspective, having experienced the competition first-hand. His experience and expertise, combined with support from Cochran and the Kraft Heinz development chefs, anchors the competitions mission statement of providing support to independent chefs across the foodservice industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tom Franklin, UK and Ireland Kraft Heinz Away from Home Director, said: \u201cAt its core, Masters of the Menu is about championing the incredible talent within the UK\u2019s independent foodservice sector. After seeing the impact the competition had in its first year, we\u2019re proud to bring it back bigger and better for 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBy increasing the prize offering and strengthening our judging panel, we\u2019re ensuring that participants gain not just recognition, but real, tangible support to help grow their businesses.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">James Cochran added: \u201cLast year showed just how much talent exists across independent kitchens in the UK. Being part of Masters of the Menu again is a real honour, especially with the strong line-up of judges involved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMentorship is something that\u2019s always been important to me, and this competition is a brilliant way to pass on knowledge, build confidence and help chefs take that next step in their careers.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kraft Heinz has rich legacy, providing Brits with products they love since 1886, when the Heinz Tomato Ketchup was first sold in London. With 76% of consumers stating that Heinz Tomato Ketchup is of better quality than other brands, Kraft Heinz is committed to sharing this brand equity to support independent operators with a competition that offers tangible value.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to enter<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">To enter, chefs must develop and submit a recipe using one or more Heinz core products. Shortlisted entrants will be invited to compete with their dish in the first round of the final cook-off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The competition is open to chefs aged 18 or over, currently working for independent operators in the United Kingdom (defined as businesses with four or fewer locations).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entries open on 20<sup>th<\/sup> May and close on 31<sup>st<\/sup> August 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For full details on entry requirements and how to apply, visit: <a href=\"https:\/\/www.kraftheinzawayfromhome.com\/en-GB\/mastersofthemenu\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.kraftheinzawayfromhome.com\/en-GB\/mastersofthemenu<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For full details on the competition please view our competition playbook on the Masters of the Menu webpage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article has been produced and shared by\u00a0Kraft Heinz Kraft Heinz is bringing back its nationwide culinary competition, Masters of the Menu, for a second year, following a successful 2025 launch. This year\u2019s edition sees: Once again partnering with 2018 Great British Menu winner James Cochran and the Craft Guild of Chefs, the competition aims [&hellip;]<\/p>\n","protected":false},"author":721,"featured_media":28227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[386,504],"tags":[],"keydate":[],"member-selection":[],"supplier_sponsor":[884],"class_list":["post-28226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-brands","supplier_sponsor-sponsored-heinz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kraft Heinz ups the stakes for Masters of the Menu 2026 with \u00a35,000 prize and stronger industry backing - The Wholesale Group - Chefs&#039; Insider<\/title>\n<meta name=\"description\" content=\"Kraft Heinz Masters of the Menu 2026 is open to independent chefs across the UK. 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