{"id":28217,"date":"2026-06-26T11:50:03","date_gmt":"2026-06-26T10:50:03","guid":{"rendered":"https:\/\/insider.thewholesalegroup.co.uk\/?p=28217"},"modified":"2026-06-26T11:50:09","modified_gmt":"2026-06-26T10:50:09","slug":"trendspotter-alert-6-blockbuster-bakery-trends-to-follow-in-2026","status":"publish","type":"post","link":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/trends\/trendspotter-alert-6-blockbuster-bakery-trends-to-follow-in-2026\/","title":{"rendered":"Trendspotter Alert: 6 Blockbuster Bakery Trends to Follow in 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>This article has been produced and shared by<\/em>\u00a0<em><strong>D\u00e9lifrance<\/strong><\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This year, D\u00e9lifrance selected six game-changing bakery trends that will stand out in the market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From texture-driven sensations to protein-packed solutions, catch a glimpse of what will drive consumers\u2019 demand and create new opportunities.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"12094\" height=\"6047\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/06\/1-Lost-In-Sensations.webp\" alt=\"\" class=\"wp-image-28219\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Lost in sensations<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">While texture has moved from \u201cnice-to-have\u201d to&nbsp;core driver of product preference, consumers actively seek&nbsp;contrast within a single bite, making mash-up textures the key to enjoyment. With 71% identifying mouthfeel as central to food pleasure\u00b9 and strong growth in descriptors such as crispy (+49%), flaky (+50%), chewy (+27%), sticky (+20%) and gooey (+43%)\u00b2, texture is now an essential part of product design rather than just a finishing touch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watching the growth of ASMR in the ultimate proof: crunchy, creamy, flaky, cracking\u2026the sound of texture is everywhere on social media.&nbsp;ASMR*-related searches in the food &amp; beverage category are steadily increasing and consistently score above the global average (&gt;50\/100)\u00b3.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, after sight, smell or taste, what if hearing was the new driver?&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"12094\" height=\"6047\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/06\/2-Small-is-the-New-Big.webp\" alt=\"\" class=\"wp-image-28220\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Small is the New Big<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">You can\u2019t have missed the \u201cOzempic effect\u201d trend, already affecting the food industry by making smaller the new normal<sup>15<\/sup>. As consumers adopt new behaviors, smaller portions are increasingly seen as a&nbsp;smarter way to enjoy indulgence. Today, 69% of consumers actively seek portion-controlled snacks<sup>4<\/sup>&nbsp;and 60% of Millennials choose smaller formats to better&nbsp;manage weight, without giving up on pleasure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, weight control is not the only explanation: 60% of Millenials also consciously make this choice to&nbsp;avoid foodwaste<sup>5<\/sup><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even more: the&nbsp;snacking mindset is now part of a real lifestyle! 65% of consumers snack more than they did last year<sup>4<\/sup>, and 6 in 10 identify as \u201csnack adventurers\u201d, looking for new formats that fit their rhythm and lifestyle<sup>4<\/sup>. Micro, Mini and Midi are considered for multiple occasions all day long and cover all categories!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"12094\" height=\"6047\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/06\/3-Flavour-Things.webp\" alt=\"\" class=\"wp-image-28221\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Flavour Things<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Today, 43% actively seek out crazy and indulgent creations that challenge traditional taste boundaries, signaling a clear appetite for more adventurous experiences\u2077. Classic, sure, but with an unexpected twist!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Swicy, spicy, smokey, swalty flavours &amp; fusionscontinue to entertain consumers and rise on social media, and many brands are leveraging on this trend, such as Picard x Joyca with their vanilla-pickle ice-cream, out-of-stock in less than a week\u00b9\u2075. \u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200bPeople also share online these combos in their bakery-related recipes and products: spicy sweet chili, honey garlic cream, smoked spicy, chili hot honey, chili lemon, miso caramel\u200b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, ingredients borrowed from international cuisines, such as yuzu, black sesame, matcha, tahini or kimchi, reach mainstream visibility.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"12094\" height=\"6047\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/06\/4-Mission-Nutrition.webp\" alt=\"\" class=\"wp-image-28222\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Mission Nutrition<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Protein, gut health and functional ingredients are now firmly on consumers\u2019 radar, driven by active lifestyles and growing interest in food that support long-term wellbeing.&nbsp;Today, 42% of consumers identify protein as the most important ingredient\u2079, and&nbsp;high-protein bakery products&nbsp;represent the fastest-growing segment in health-oriented baking, with the category projected to grow by 7% through 2030\u00b9\u2070. Solutions such as protein-enriched breads, muffins and breakfast pastries respond to clear consumer demand for&nbsp;functional nutrition that fits into daily routines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time,&nbsp;fermentationis reinforcing bakery\u2019s health credentials. Sourdough* conversations are up 158% year-on-year\u2078, while digestive health claims appear in 22% more bakery launches\u00b9\u00b9. Improved digestibility, fiber content and nutrient bioavailability make fermented products naturally appealing to health-conscious consumers, 48% of whom actively seek fiber and probiotic supplements\u00b9\u00b2 Cherry on the cake : sourdough is well-known for its flavour-booster proprieties, leading to its use nowadays in p\u00e2tisserie, in viennoiserie\u2026<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"12094\" height=\"6047\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/06\/5-Catch-It-While-You-Can.webp\" alt=\"\" class=\"wp-image-28223\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Catch it while you can<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Limited editions are not just about \u2018being new.\u2019 They are about&nbsp;creating moments, moments that carry a sense of urgency, reinforce brand appeal, and unlock premium value. With 91% of consumers more likely to buy from chains offering LTOs\u00b9\u00b3, limited editions are no longer tactical additions, but a structured way to drive traffic, engagement and perceptions of added value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seasonal flavoursremain a must :71% consumers actively seek them out\u00b9\u00b3, and the steady growth in limited edition bakery products (+38%)\u2077 confirm it. Consumers are eager to try on products based on ingredients available for a short window, such as cherry or figs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Special occasions&nbsp;also have high impact: Christmas bakery recipes, for instance, are always buzzing and building up excitement on social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Same goes for&nbsp;collabs between brands or with influencers, turning limited-time offers into real buzz generators and generating impulse purchases. You must have a look at Krispy Kreme x Pistachio Papi doughnut, such a hit on social!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Eat, Plant, Love<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If plant-based bakery was once perceived as a niche market, this is not the case anymore. &nbsp;Today, 21% of new bakery launches carry plant-based claims\u2077, with a new form: no more boring communication, make way for to colorful, vibrant and fun marketing mix!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ingredient innovation has unlocked rich textures and authentic flavours through solutions such as aquafaba, cashew creams and coconut butters, enabling plant-based recipes that rival traditional formulations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 6 bakery trends reflect on real transformations in consumer behavior and expectations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2026, those who know how to combine pleasure, innovation and nutritional relevance will not only have their customers&#8217; attention, but also their preference. Embrace these trends, make them your own, and turn them into memorable experiences that will get people talking about your establishment far beyond the counter.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Glossary:<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">*ASMR : Autonomous Sensory Meridian Response&nbsp; | Swicy: Combination of sweet and spicy flavours. | swalty: Sweet and savoury flavour combinations&nbsp;|&nbsp;*Sourdough : bread-making method that uses natural fermentation from wild yeast and lactic acid bacteria<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">References:<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">At D\u00e9lifrance, we&#8217;ve been analysing consumer behaviour and sentiment for years.&nbsp;As we do every year, we track consumer changes and adaptations through ongoing research, market research and analysis of online searches and conversations around the world using a variety of tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Puratos taste of tomorrow, (2025). Hottest bakery trends for 2026 | 2 Tastewise, 2025: Culture Shift 2026: Food &amp; Beverage Trend Forecast | 3 Google Trends, 2025 \u2013 ASMR in F&amp;B). | 4.Mondelez, (2024): state of snacking | 5. Georgetown University, (2024): the power of portions | 6. Circana, (2024) Frozen Bites &amp; Minis by Product, Dollar Sales &amp; National Eating Trends\u00ae, Future of Frozen Initial Exploration\u200b | 7.Innova&nbsp;Market Insights (2025), Bakery trends 2025 | 8. D\u00e9lifrance x Synthesio social listening, (2025): bakery report (last 12months) | 9. Innova market insights, (2025): Global protein market trends | 10. Grand view research, (2025): High Protein Bakery Products Market (2025 &#8211; 2030) | 11.&nbsp; Innova market insights, (2025): digestive\/gut health claim growth | 12. Prebiotics and Probiotics Trends: Global Market Overview | 13. Circana Report Reveals the Strategic Influence and Timeless Impact of Limited-Time Offers in Shaping | 14. FMCG Reports, How GLP-1 Medications are Reshaping Food and Drink | 15.&nbsp;Le Monde du surgel\u00e9 : Picard et Joyca : le stock \u00e9puis\u00e9 en une semaine (15\/12\/2025)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article has been produced and shared by\u00a0D\u00e9lifrance This year, D\u00e9lifrance selected six game-changing bakery trends that will stand out in the market. From texture-driven sensations to protein-packed solutions, catch a glimpse of what will drive consumers\u2019 demand and create new opportunities.&nbsp; Lost in sensations While texture has moved from \u201cnice-to-have\u201d to&nbsp;core driver of product [&hellip;]<\/p>\n","protected":false},"author":721,"featured_media":28218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[386,504,505,503],"tags":[],"keydate":[],"member-selection":[],"supplier_sponsor":[883],"class_list":["post-28217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-brands","category-inspiration","category-trends","supplier_sponsor-sponsored-delifrance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trendspotter Alert: 6 Blockbuster Bakery Trends to Follow in 2026 - The Wholesale Group - Chefs&#039; Insider<\/title>\n<meta name=\"description\" content=\"Six bakery trends shaping menus in 2026. 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