{"id":28109,"date":"2026-05-22T14:22:57","date_gmt":"2026-05-22T13:22:57","guid":{"rendered":"https:\/\/insider.thewholesalegroup.co.uk\/?p=28109"},"modified":"2026-05-22T14:24:21","modified_gmt":"2026-05-22T13:24:21","slug":"find-your-mayo-of-the-match","status":"publish","type":"post","link":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/inspiration\/find-your-mayo-of-the-match\/","title":{"rendered":"Find Your Mayo of the Match"},"content":{"rendered":"\n<p><em>This article has been produced and shared by Unilever<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Coach Mayo is here.<br>Is your menu match fit? Are you feeling fresh and ready for the HUGE footfall this summer? No stress if no &nbsp;&#8211; Coach Mayo is here to help guide you through it with a playbook of recipes, flavour inspiration and Limited\u2011Time Offer ideas.<\/p>\n\n\n\n<p>When the big game is on, pressure in the kitchen rises fast. Diners are looking for familiar favourites, bold flavours and food that delivers every time. That\u2019s why having sauces you can rely on is key to keeping your menu performing when it matters most.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"788\" height=\"394\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Main-Banner-788x394.png\" alt=\"\" class=\"wp-image-28115\" srcset=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Main-Banner-788x394.png 788w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Main-Banner-500x250.png 500w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Main-Banner-200x100.png 200w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Main-Banner-768x384.png 768w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Main-Banner.png 1024w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why Hellmann\u2019s Is Always First Name on the Team Sheet<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Hellmann\u2019s Real<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hellmann\u2019s Real delivers a classic rich and creamy taste with a consistent texture across all your dips and sauces. Made with free\u2011range eggs it earns its place as the first name on the ingredients sheet.<\/p>\n\n\n\n<p>It\u2019s dependable, versatile, and trusted by chefs who need flavour consistency across every service.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Hellmann\u2019s Professional<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>From exceptional 72\u2011hour stability in coleslaws to heat stability that locks in flavour when grilling, you can count on Hellmann\u2019s Professional to perform when the going gets tough.<\/p>\n\n\n\n<p>Built for professional kitchens, it\u2019s designed to keep your menu strong, even during long services and high\u2011pressure match days.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"788\" height=\"394\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-dips-1-4-788x394.png\" alt=\"\" class=\"wp-image-28111\" srcset=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-dips-1-4-788x394.png 788w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-dips-1-4-500x250.png 500w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-dips-1-4-200x100.png 200w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-dips-1-4-768x384.png 768w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-dips-1-4.png 1024w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Coach\u2019s Winning Dips<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Discover dips inspired by global flavours and Hellmann\u2019s, using ingredients you already know and love.<\/p>\n\n\n\n<p>&nbsp;These aren\u2019t complicated builds &#8211; just smart flavour combinations that turn familiar menu items into crowd\u2011pleasers.<\/p>\n\n\n\n<p>Dips are made for sharing, and sharing is what match days are all about. With the right flavours and formats, they help drive spend, build excitement, and keep tables ordering another round.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"788\" height=\"394\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-dips-2-5-788x394.png\" alt=\"\" class=\"wp-image-28112\" srcset=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-dips-2-5-788x394.png 788w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-dips-2-5-500x250.png 500w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-dips-2-5-200x100.png 200w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-dips-2-5-768x384.png 768w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-dips-2-5.png 1024w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Coach\u2019s Recipe Playbook<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I\u2019m taking game\u2011day classics and turning them into world beaters, using global flavour inspiration that draws crowds of diners and gets them cheering.<\/p>\n\n\n\n<p>The focus is simple:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Familiar formats diners already love<\/li>\n\n\n\n<li>Global flavour twists that feel new and exciting<\/li>\n\n\n\n<li>Recipes that work in real kitchens, at real speed<\/li>\n<\/ul>\n\n\n\n<p>Because great menus don\u2019t need complicated tactics, they just need smart ones.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"394\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-recipe-1-2-788x394.png\" alt=\"\" class=\"wp-image-28113\" srcset=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-recipe-1-2-788x394.png 788w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-recipe-1-2-500x250.png 500w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-recipe-1-2-200x100.png 200w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-recipe-1-2-768x384.png 768w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-recipe-1-2.png 1024w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Score Big with Limited\u2011Time Offers<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Having a Limited\u2011Time Offer (LTO) during this summer\u2019s soccer games is like adding an extra player to your team and not getting in trouble for it. It\u2019s basically a cheat code.<\/p>\n\n\n\n<p>Diners are drawn to exclusivity and the chance to try something new for a short time. LTOs also give you the opportunity to test new menu items, extensions or flavours<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"394\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-recipe-2-3-788x394.png\" alt=\"\" class=\"wp-image-28114\" srcset=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-recipe-2-3-788x394.png 788w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-recipe-2-3-500x250.png 500w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-recipe-2-3-200x100.png 200w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-recipe-2-3-768x384.png 768w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/UnileverCoach-Mayo-Article-Inline-image-recipe-2-3.png 1024w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Coach Mayo\u2019s LTO Tactics<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>1. Make sure your LTO looks good<br>&nbsp;Your LTO might sound great on paper, but once it\u2019s out on the FOH pitch, it can fall apart. How it looks in POS is a key decision\u2011maker for diners &#8211; so pay attention to colour, texture and presentation.<\/p>\n\n\n\n<p>2. Keep it simple<br>&nbsp;No fancy tricks needed. Stick to the basics and use ingredients you already have in the kitchen. Simple dishes executed well always perform best.<\/p>\n\n\n\n<p>3. Focus on value<br>&nbsp;Make sure the price works for both you and the customer. Over\u2011expensive ingredients limit your margin and can put diners off. The sweet spot is value everyone\u2019s happy with.<\/p>\n\n\n\n<p>Coach Mayo Says<\/p>\n\n\n\n<p>\u201cYou can\u2019t spell \u2018team\u2019 without \u2018mayo\u2019. Okay you can. But emotionally? You can\u2019t.\u201d<br>&nbsp;\u2014 Coach Mayo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article has been produced and shared by Unilever Coach Mayo is here.Is your menu match fit? Are you feeling fresh and ready for the HUGE footfall this summer? No stress if no &nbsp;&#8211; Coach Mayo is here to help guide you through it with a playbook of recipes, flavour inspiration and Limited\u2011Time Offer ideas. [&hellip;]<\/p>\n","protected":false},"author":721,"featured_media":28116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[386,504,505],"tags":[],"keydate":[],"member-selection":[],"supplier_sponsor":[880],"class_list":["post-28109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-brands","category-inspiration","supplier_sponsor-sponsored-hellmanns"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Find Your Mayo of the Match - The Wholesale Group - Chefs&#039; Insider<\/title>\n<meta name=\"description\" content=\"Match days put pressure on the pass. 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