{"id":28105,"date":"2026-05-22T13:53:08","date_gmt":"2026-05-22T12:53:08","guid":{"rendered":"https:\/\/insider.thewholesalegroup.co.uk\/?p=28105"},"modified":"2026-05-22T13:53:10","modified_gmt":"2026-05-22T12:53:10","slug":"go-big-so-they-dont-stay-at-home","status":"publish","type":"post","link":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/inspiration\/go-big-so-they-dont-stay-at-home\/","title":{"rendered":"Go Big, So They Don&#8217;t Stay at Home"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>This article has been produced and shared by<\/em>\u00a0<em>Premier Foods<\/em><\/p>\n\n\n\n<p>Key calendar dates, such as Father\u2019s Day, can be a real money-spinner for pubs and restaurants. Not only can pubs benefit in a profit boost on the day, but Father\u2019s Day also offers a big opportunity to generate new regular business, by showcasing what your pub has to offer.<\/p>\n\n\n\n<p><strong>65%<\/strong> of consumers eat at restaurants or food outlets to \u201ctreat themselves\u201d. Research highlights consumers\u2019 drivers of \u201cspecial\u201d, \u201cto celebrate\u201d, and \u201cfor a treat\u201d as key during special occasions and support the potential for publicans to drive higher spend, trade-up and trial around key trading dates, such as Father\u2019s Day.<\/p>\n\n\n\n<p>As well as breakfast, brunch and lunch on Father\u2019s Day itself, consider if there is an opportunity to extend your service longer through the afternoon or to offer a dinner service. If you need to close the kitchen in the evening, look to offer bar snacks such as bowls of roast potatoes with dipping gravy. You could also look to host a quiz, film or comedy night to drive evening bookings and sales<\/p>\n\n\n\n<p><strong>51%<\/strong> of gravy lovers would pay extra for a bottomless supply of gravy<a href=\"#_ftn1\" id=\"_ftnref1\">[1]<\/a><\/p>\n\n\n\n<p><strong>39%<\/strong> of consumers have paid extra for gravy1.<\/p>\n\n\n\n<p><a href=\"#_ftnref1\" id=\"_ftn1\">[1]<\/a> 1 Premier Foods independent research \u2013 Toluna Report, April 2023, 1066 consumers surveyed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article has been produced and shared by\u00a0Premier Foods Key calendar dates, such as Father\u2019s Day, can be a real money-spinner for pubs and restaurants. Not only can pubs benefit in a profit boost on the day, but Father\u2019s Day also offers a big opportunity to generate new regular business, by showcasing what your pub [&hellip;]<\/p>\n","protected":false},"author":721,"featured_media":28106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[386,505],"tags":[],"keydate":[],"member-selection":[],"supplier_sponsor":[876],"class_list":["post-28105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-inspiration","supplier_sponsor-sponsored-premier-foods"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Go Big, So They Don&#039;t Stay at Home - The Wholesale Group - Chefs&#039; Insider<\/title>\n<meta name=\"description\" content=\"Father&#039;s Day is one of the biggest trading opportunities of the year. 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