{"id":28019,"date":"2026-05-11T13:49:07","date_gmt":"2026-05-11T12:49:07","guid":{"rendered":"https:\/\/insider.thewholesalegroup.co.uk\/?p=28019"},"modified":"2026-05-11T13:49:18","modified_gmt":"2026-05-11T12:49:18","slug":"the-crunch-factor-why-texture-is-driving-premium-menu-choices","status":"publish","type":"post","link":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/the-crunch-factor-why-texture-is-driving-premium-menu-choices\/","title":{"rendered":"The Crunch Factor: Why Texture is Driving Premium Menu Choices"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>This article has been produced and shared by Lutosa<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">More Than Just Taste: The Rise of Texture<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s foodservice landscape, diners expect more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More quality.&nbsp; More consistency.&nbsp; More from every element on the plate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s no longer just about flavour or portion size, it\u2019s about the full experience.&nbsp; How a dish looks, how it feels, and ultimately, how satisfying it is to eat.&nbsp; And increasingly, when it comes to fries, that satisfaction comes down to one defining detail: crunch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Texture has become a key driver in menu decisions, influencing not only how dishes are perceived, but how they\u2019re remembered.&nbsp; That audible crisp, the golden finish, the way a product holds its structure from first bite to last, these are the details that elevate a dish from average to exceptional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And in a market where competition is high and expectations are even higher, those details matter more than ever.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"788\" height=\"391\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-11-134436-788x391.png\" alt=\"\" class=\"wp-image-28023\" srcset=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-11-134436-788x391.png 788w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-11-134436-500x248.png 500w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-11-134436-200x99.png 200w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-11-134436-768x381.png 768w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-11-134436.png 1220w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">A Shift Towards Quality-Led Choices<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, consumer behaviour is shifting in a way that reinforces this focus on quality.&nbsp; While cost remains a concern, diners are not simply trading down.&nbsp; Recent insights show the proportion of people choosing cheaper alternatives has actually dropped from 51% to 44% over the last year, indicating a move towards more selective spending, prioritising quality where it has the greatest impact on the overall experience (Gosschalk, Hinchcliffe and Konn, 2025).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This shift is particularly relevant when it comes to core menu components.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Ultra Crunchy Range<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Enter the Ultra Crunchy range.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Positioned as a solution for operators who refuse to compromise on quality, our Ultra Crunchy range is designed to deliver superior performance where it counts. &nbsp;Each chip is coated in a light gluten-free rice flour coating, creating a distinctively crisp texture that lasts, not just straight out of the fryer, but all the way to the table.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This extended hold time is what sets it apart.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Built for Performance in Busy Kitchens<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In busy kitchens, particularly during peak service, maintaining consistency can be a challenge.&nbsp; Products that lose their texture quickly can impact presentation, plate quality, and ultimately, the customer experience.&nbsp; Lutosa Ultra Crunchy is engineered to hold its crunch for longer, ensuring that every dish leaves the kitchen exactly as intended.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because when a side is as universally loved as chips, there\u2019s nowhere to hide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They\u2019re one of the most ordered items across menus, and one of the most judged.&nbsp; A perfectly executed chip enhances the entire plate, while a poor one can detract from even the best main.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For operators aiming to deliver a premium experience, getting this right is essential.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Commercial Value of Quality<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">And that\u2019s where investment in quality comes into play.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While premium products often come with a higher upfront cost, the value they deliver goes far beyond price per portion.&nbsp; Consistency reduces waste.&nbsp; Strong hold times improve service efficiency.&nbsp; And a better end product enhances overall customer satisfaction, driving repeat visits and positive perception.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not about spending more for the sake of it. &nbsp;It\u2019s about investing in products that perform.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"788\" height=\"392\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-11-134417-788x392.png\" alt=\"\" class=\"wp-image-28022\" srcset=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-11-134417-788x392.png 788w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-11-134417-500x249.png 500w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-11-134417-200x99.png 200w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-11-134417-768x382.png 768w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-11-134417.png 1219w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Meeting Evolving Consumer Needs<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The addition of a gluten-free rice flour coating also aligns with evolving dietary preferences. &nbsp;As more consumers look for inclusive options without compromising on taste or texture, products that naturally meet these needs become even more valuable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a subtle but important advantage in a competitive market.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why the Details Matter<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, the Ultra Crunchy range is designed for operators who understand that quality isn\u2019t just about ingredients, it\u2019s about execution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s about delivering a product that looks as good as it tastes.&nbsp; One that performs under pressure, holds its texture, and consistently meets the expectations of today\u2019s diners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because while trends will continue to shift, one thing remains constant: people remember how food makes them feel and it\u2019s this kind of detail that turns a good meal into a great one.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/science.food.gov.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gosschalk<\/a>, <a href=\"https:\/\/science.food.gov.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0Hinchcliffe<\/a> and Konn, (2025) <em>Consumer Insights Tracker End of Year Report<\/em> [Online]. Available at: <a href=\"https:\/\/science.food.gov.uk\/article\/140611-consumer-insights-tracker-end-of-year-report-insights-from-april-2024-to-march-2025\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/science.food.gov.uk\/article\/140611-consumer-insights-tracker-end-of-year-report-insights-from-april-2024-to-march-2025<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article has been produced and shared by Lutosa More Than Just Taste: The Rise of Texture In today\u2019s foodservice landscape, diners expect more. More quality.&nbsp; More consistency.&nbsp; More from every element on the plate. It\u2019s no longer just about flavour or portion size, it\u2019s about the full experience.&nbsp; How a dish looks, how it [&hellip;]<\/p>\n","protected":false},"author":721,"featured_media":28021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[386,504],"tags":[],"keydate":[],"member-selection":[],"supplier_sponsor":[868],"class_list":["post-28019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-brands","supplier_sponsor-sponsored-lutosa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Crunch Factor: Why Texture is Driving Premium Menu Choices - The Wholesale Group - Chefs&#039; Insider<\/title>\n<meta name=\"description\" content=\"Texture matters on today\u2019s menus. See how longer-lasting crunch and consistent chip performance can help chefs improve service, quality and customer satisfaction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/the-crunch-factor-why-texture-is-driving-premium-menu-choices\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Crunch Factor: Why Texture is Driving Premium Menu Choices - The Wholesale Group - Chefs&#039; Insider\" \/>\n<meta property=\"og:description\" content=\"Texture matters on today\u2019s menus. See how longer-lasting crunch and consistent chip performance can help chefs improve service, quality and customer satisfaction.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/the-crunch-factor-why-texture-is-driving-premium-menu-choices\/\" \/>\n<meta property=\"og:site_name\" content=\"The Wholesale Group - Chefs&#039; Insider\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FairwayFood\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-11T12:49:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T12:49:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-11-134313.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1216\" \/>\n\t<meta property=\"og:image:height\" content=\"603\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lucy Tyler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fairwayfood\" \/>\n<meta name=\"twitter:site\" content=\"@fairwayfood\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/the-crunch-factor-why-texture-is-driving-premium-menu-choices\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/the-crunch-factor-why-texture-is-driving-premium-menu-choices\\\/\"},\"author\":{\"name\":\"Lucy Tyler\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#\\\/schema\\\/person\\\/34c838d55c0eb9080a2943d7ca2d3617\"},\"headline\":\"The Crunch Factor: Why Texture is Driving Premium Menu Choices\",\"datePublished\":\"2026-05-11T12:49:07+00:00\",\"dateModified\":\"2026-05-11T12:49:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/the-crunch-factor-why-texture-is-driving-premium-menu-choices\\\/\"},\"wordCount\":703,\"publisher\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/the-crunch-factor-why-texture-is-driving-premium-menu-choices\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Screenshot-2026-05-11-134313.png\",\"articleSection\":[\"Articles\",\"Brands\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/the-crunch-factor-why-texture-is-driving-premium-menu-choices\\\/\",\"url\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/the-crunch-factor-why-texture-is-driving-premium-menu-choices\\\/\",\"name\":\"The Crunch Factor: Why Texture is Driving Premium Menu Choices - The Wholesale Group - Chefs&#039; Insider\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/the-crunch-factor-why-texture-is-driving-premium-menu-choices\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/the-crunch-factor-why-texture-is-driving-premium-menu-choices\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Screenshot-2026-05-11-134313.png\",\"datePublished\":\"2026-05-11T12:49:07+00:00\",\"dateModified\":\"2026-05-11T12:49:18+00:00\",\"description\":\"Texture matters on today\u2019s menus. 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