{"id":27878,"date":"2026-04-16T09:50:42","date_gmt":"2026-04-16T08:50:42","guid":{"rendered":"https:\/\/insider.thewholesalegroup.co.uk\/?p=27878"},"modified":"2026-04-16T09:50:45","modified_gmt":"2026-04-16T08:50:45","slug":"bringing-the-med-home-redefining-the-uks-dairy-basket","status":"publish","type":"post","link":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/bringing-the-med-home-redefining-the-uks-dairy-basket\/","title":{"rendered":"Bringing The Med Home: Redefining The UK\u2019s Dairy Basket"},"content":{"rendered":"\n<p>The UK\u2019s appetite for Mediterranean flavours isn\u2019t just a passing summer fling; it\u2019s a now full-blown love affair, enjoyed throughout the year and highly visible across both restaurant and retail settings.<\/p>\n\n\n\n<p>And there\u2019s no wonder that the Med is dominating this space given some of the current trends seen in the UK. There are endless stories shown across the media about consumers attitudes to ultra-processed foods, the importance of good fats, and maximising protein. All of these are actively changing consumers demands for products, with Lumina Intelligence reporting now \u201876% consumers buy food with added benefits\u2019 <sup>[1]<\/sup>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"788\" height=\"394\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/1-YAMAS-Chefs-Insider-April2026-788x394.jpg\" alt=\"\" class=\"wp-image-27880\" srcset=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/1-YAMAS-Chefs-Insider-April2026-788x394.jpg 788w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/1-YAMAS-Chefs-Insider-April2026-500x250.jpg 500w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/1-YAMAS-Chefs-Insider-April2026-200x100.jpg 200w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/1-YAMAS-Chefs-Insider-April2026-768x384.jpg 768w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/1-YAMAS-Chefs-Insider-April2026.jpg 1024w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Mediterranean countries also evoke strong feelings of holiday nostalgia, with \u2018this appeal and the health halo of the Med diet helping to grow the appeal of Mediterranean cuisine\u2019 as highlighted by thefoodpeople in their 2026-27 trends.<sup>[2]<\/sup><\/p>\n\n\n\n<p>As the market leading Greek-Cypriot brand <sup>[3]<\/sup>, YAMAS! is perfectly positioned to help you maximise these trends with a range of authentic and delicious products that consumers are demanding. And not forgetting the chefs, they all come in a range of convenient and ready to use formats, ideal for busy kitchens.<br><br><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"788\" height=\"394\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/2-YAMAS-Chefs-Insider-April2026.jpg-788x394.jpg\" alt=\"\" class=\"wp-image-27881\" srcset=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/2-YAMAS-Chefs-Insider-April2026.jpg-788x394.jpg 788w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/2-YAMAS-Chefs-Insider-April2026.jpg-500x250.jpg 500w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/2-YAMAS-Chefs-Insider-April2026.jpg-200x100.jpg 200w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/2-YAMAS-Chefs-Insider-April2026.jpg-768x384.jpg 768w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/2-YAMAS-Chefs-Insider-April2026.jpg.jpg 1024w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The All-Day Hero: Authentic Greek Yogurt<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Gone are the days when Greek yogurt was tucked away in the breakfast-only corner. Modern consumers, who are increasingly conscious about their gut health, and see it as a 24\/7 kitchen essential. Our YAMAS! Greek Yogurt is made using time-honoured methods, resulting in a thick, velvety texture that \u2018<em>Greek-style\u2019<\/em> imitators simply can\u2019t match.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Protein Power: With the rise of high-protein diets, our yogurt fits perfectly into the \u2018functional food\u2019 trend with YAMAS! 10% fat Greek Yogurt offering a natural source of protein.<\/li>\n\n\n\n<li>The Ultimate Swap: It\u2019s the healthy person\u2019s secret weapon, acting as a lower-fat substitute for sour cream or heavy mayo in everything from tacos to potato salads.<\/li>\n\n\n\n<li>Culinary Flexibility<strong>:<\/strong> Whether it\u2019s swirled into a morning bowl with honey or used as a cooling base for a spicy harissa chicken, it\u2019s all-day staple that will keep people coming back for more.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"788\" height=\"394\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/3-YAMAS-Chefs-Insider-April2026.jpg-788x394.jpg\" alt=\"\" class=\"wp-image-27882\" srcset=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/3-YAMAS-Chefs-Insider-April2026.jpg-788x394.jpg 788w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/3-YAMAS-Chefs-Insider-April2026.jpg-500x250.jpg 500w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/3-YAMAS-Chefs-Insider-April2026.jpg-200x100.jpg 200w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/3-YAMAS-Chefs-Insider-April2026.jpg-768x384.jpg 768w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/3-YAMAS-Chefs-Insider-April2026.jpg.jpg 1024w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The New Cream Cheese: YAMAS! Labneh<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you haven\u2019t met Labneh yet, let us introduce you to your new best friend for modern menus. Labneh is essentially a \u2018yogurt cheese\u2019 strained until it reaches a luxuriously thick, spreadable consistency. In the Middle Eastern and Mediterranean, Labneh has always been celebrated, but is now becoming a star ingredient in the UK food scene.<\/p>\n\n\n\n<p>Whether you\u2019re looking to elevate your salads, add a zing to wraps, or simply want a delicious dip, Labneh is as versatile as it gets.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The \u2018Better-For-You\u2019 Spread: It offers that indulgent, creamy hit people love in soft cheese but with a signature tang to elevate dishes to new heights.<\/li>\n\n\n\n<li>Modern Versatility<strong>:<\/strong> It\u2019s as happy on a piece of sourdough toast as it is dolloped onto a roasted vegetable salad or used as a cooling sidekick to on-trend hot sauces like harissa and crispy chilli oils.<\/li>\n\n\n\n<li>Chef\u2019s Secret: Foodservice operators love it because it\u2019s stable, holds its shape, and adds an instant premium feel to any mezze board. Plus, it\u2019s available in a convenient 900g resealable pot so it ready to go when chefs need it.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"394\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/4-YAMAS-Chefs-Insider-April2026-788x394.jpg\" alt=\"\" class=\"wp-image-27883\" srcset=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/4-YAMAS-Chefs-Insider-April2026-788x394.jpg 788w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/4-YAMAS-Chefs-Insider-April2026-500x250.jpg 500w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/4-YAMAS-Chefs-Insider-April2026-200x100.jpg 200w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/4-YAMAS-Chefs-Insider-April2026-768x384.jpg 768w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2026\/04\/4-YAMAS-Chefs-Insider-April2026.jpg 1024w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Trendsetter: Whipped Feta<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If social media has taught us anything over the last year, it\u2019s that the UK is obsessed with Whipped Feta. We\u2019ve taken our PDO Feta (crafted from sheep and goat\u2019s milk) and expertly blended it with our Greek yogurt to create a product that is salty, tangy, and perfect for spreading, dolloping, and dipping!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why it\u2019s flying off the shelves:<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Convenience is King<strong>:<\/strong> Making whipped feta from scratch can be messy and time-consuming. We\u2019ve done the hard work, providing a ready-to-go dip or spread that tastes like it came straight from a taverna.<\/li>\n\n\n\n<li>Vegetarian Staple: With more UK diners now looking at more flexitarian options, our Whipped Feta caters to all, providing a meat-free flavour bomb that elevates meals.<\/li>\n\n\n\n<li>The Ultimate Social Starter<strong>:<\/strong> It\u2019s the perfect addition to the growing \u2018grazing board\u2019 trend, pairing beautifully with crunchy veg, warm pita, or even as a decadent topping for roast potatoes.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why Trust YAMAS!?<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>At Team YAMAS!, we aren\u2019t just another dairy brand. We\u2019re passionate about the provenance of our products. We work closely with our farmers and dairies, ensuring we use authentic recipes, and we provide a level of quality that busy chefs, and conscious consumers trust. Our range is designed to be accessible, vibrant, and most importantly, delish.<\/p>\n\n\n\n<p>To find out more about our range visit: <a href=\"http:\/\/www.yamasdairy.uk\" target=\"_blank\" rel=\"noreferrer noopener\">www.yamasdairy.uk<\/a><\/p>\n\n\n\n<p>[1] Lumina Intelligence Menu &amp; Food Trends Report \u2013 December 2025<\/p>\n\n\n\n<p>[2] TheFoodPeople Cuisines &amp; Ingredients &#8211; Trend Predictions 2026\/27<\/p>\n\n\n\n<p>[3] YAMAS! is the number 1 Greek &amp; Cypriot Dairy brand, worth \u00a311.4m in retail sales value \u2013 Source: Latest 52 weeks for week ending 21\/2\/2026 Nielsen IQ retail measurement GB Tot Cov<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The UK\u2019s appetite for Mediterranean flavours isn\u2019t just a passing summer fling; it\u2019s a now full-blown love affair, enjoyed throughout the year and highly visible across both restaurant and retail settings. And there\u2019s no wonder that the Med is dominating this space given some of the current trends seen in the UK. There are endless [&hellip;]<\/p>\n","protected":false},"author":721,"featured_media":27891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[386,504],"tags":[],"keydate":[],"member-selection":[],"supplier_sponsor":[863],"class_list":["post-27878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-brands","supplier_sponsor-sponsored-futura-foods"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bringing The Med Home: Redefining The UK\u2019s Dairy Basket - The Wholesale Group - Chefs&#039; Insider<\/title>\n<meta name=\"description\" content=\"Tap into demand for Mediterranean dairy with versatile ingredients like Greek yogurt, labneh and whipped feta. 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