{"id":27748,"date":"2026-03-02T12:32:53","date_gmt":"2026-03-02T12:32:53","guid":{"rendered":"https:\/\/insider.thewholesalegroup.co.uk\/?p=27748"},"modified":"2026-03-02T12:32:56","modified_gmt":"2026-03-02T12:32:56","slug":"spring-summer-2026-trends-the-drink-directions-shaping-menus-across-the-uk","status":"publish","type":"post","link":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/trends\/spring-summer-2026-trends-the-drink-directions-shaping-menus-across-the-uk\/","title":{"rendered":"Spring & Summer 2026 trends: the drink directions shaping menus across the UK"},"content":{"rendered":"\n
<\/div>\n\n\n\n

Why flavour, not format, will decide who wins this season<\/strong><\/h2>\n\n\n\n

Spring and summer menus face a tougher test than ever. Operators are expected to deliver Instagram-ready drinks, premium pricing and fast service, often with the same team and the same bar space. Guests want indulgence and theatre, but queues still need to move and training time is still limited.<\/p>\n\n\n\n

MONIN\u2019s Spring & Summer 2026 insights show a clear pattern. The operators performing best are not adding layers of complexity. They are choosing flavours that do more work, travelling confidently across coffee, refreshment and cocktails. Flavour has become the commercial lever, not format.<\/p>\n\n\n\n

For venues across the UK, this is the season where smart flavour decisions unlock both excitement and margin.<\/p>\n\n\n\n

<\/div>\n\n\n\n

What the Spring & Summer data really tells us<\/strong><\/h2>\n\n\n\n

People are still actively going out for drinks, with visits to licensed venues up +9.7% year on year in 2025 (NIQ Brandtrack 2026), confirming that drinks remain one of the strongest reasons to visit. Millions of UK adults continue to buy coffee out of home every week, with iced coffee now the most ordered iced beverage. This makes iced and speciality serves critical drivers of warm-weather footfall.<\/p>\n\n\n\n

Indulgence is also firmly back on the agenda. 69% of consumers say they find comfort in food and drinks that feel nostalgic<\/strong>, and 9 in 10 agree life is more fun with a bit of indulgence<\/strong>. Nearly half actively look for indulgent or dessert-style beverages<\/strong>, which explains why bakery and sweet flavours are no longer seasonal extras. They are year-round sales tools, especially in iced formats.<\/p>\n\n\n\n

At the same time, moderation is now mainstream. Seven in ten consumers have chosen a low-alcohol cocktail when out<\/strong>, with many more open to trying one. This is not about replacing classic serves. It is about menus that flex, offering drinks that work with or without alcohol while still feeling like a treat.<\/p>\n\n\n\n

Perhaps most importantly, guests are mixing categories. Only 1 in 5 people stick to the same type of drink throughout their visit<\/strong>. Coffee, refreshment and cocktails now sit side by side on the same occasion. Menus that capture that behaviour are the ones driving incremental spend.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Three flavour signals shaping Spring & Summer 2026<\/strong><\/h2>\n\n\n\n

Rather than chasing short-lived trends, MONIN\u2019s Spring & Summer 2026 outlook highlights flavour directions with longevity and commercial weight.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Modern nostalgia: Maple Pecan Pie<\/strong><\/h2>\n\n\n\n

Bakery and dessert flavours continue to outperform, particularly when translated into iced drinks. Maple is already recognised by consumers, but when paired with pecan it signals warmth, indulgence and premium comfort. Maple Pecan Pie\u00a0delivers that bakery cue without feeling heavy, making it ideal for spring and summer menus.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Sweet heat goes mainstream<\/strong><\/h2>\n\n\n\n

Sweet and spicy combinations, often called \u201cswicy\u201d<\/strong>, are moving from niche to normal. Consumers are increasingly comfortable with gentle heat when it is balanced by sweetness. Hot Honey<\/strong>\u00a0captures this perfectly, adding intrigue without alienating guests and working just as well in cocktails as it does in alcohol-free serves.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Matcha\u2019s commercial moment<\/strong><\/h2>\n\n\n\n

Matcha continues to gain visibility thanks to its colour, perceived functional benefits and social media appeal. While still emerging, it attracts curious, younger drinkers who are more likely to try something new and share it online. For operators, matcha is becoming a credible way to add theatre and premium cues without slowing service.<\/p>\n\n\n\n

Serve inspiration: where flavour turns into sales<\/strong><\/h2>\n\n\n\n

These three serves translate Spring & Summer 2026 trends into drinks that feel exciting on the menu and practical behind the bar.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Maple Pecan Pie Iced Latt\u00e9<\/strong><\/h2>\n\n\n\n

Iced coffee is already a customer favourite. Adding a bakery-led flavour gives guests a reason to trade up.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Ingredients<\/strong><\/p>\n\n\n\n

    \n
  • 20ml MONIN Maple Pecan Pie Syrup<\/li>\n\n\n\n
  • Double espresso<\/li>\n\n\n\n
  • 120ml milk of choice<\/li>\n\n\n\n
  • 12oz cubed ice<\/li>\n<\/ul>\n\n\n\n

    Expect toasted pecan richness and warm maple sweetness swirling through cold milk. It looks indulgent, tastes familiar and feels premium, without requiring extra build steps. This is the kind of serve that photographs well and sells itself on the counter.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Hot Honey Margarita<\/strong><\/h2>\n\n\n\n

    Margaritas remain one of the UK\u2019s most ordered cocktails. Introducing sweet heat gives operators a clear point of difference.<\/p>\n\n\n\n

    Ingredients<\/strong><\/p>\n\n\n\n

      \n
    • 20ml MONIN Hot Honey Syrup<\/li>\n\n\n\n
    • 80ml MONIN Margarita Mix<\/li>\n\n\n\n
    • 50ml tequila blanco<\/li>\n<\/ul>\n\n\n\n

      The result is a swicy Margarita that balances citrus, sweetness and gentle warmth. It feels current without being intimidating. Crucially, the same flavour story works in a no-alcohol version, allowing menus to flex for moderation-led occasions without rewriting descriptions or retraining staff.<\/p>\n\n\n\n

      <\/div>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      Matcha Lemonade<\/strong><\/h2>\n\n\n\n

      Refreshing, visually striking and unmistakably modern, Matcha Lemonade earns its place on spring and summer menus.<\/p>\n\n\n\n

      <\/div>\n\n\n\n

      Ingredients<\/strong><\/p>\n\n\n\n

        \n
      • 20ml MONIN Matcha Green Tea Concentrate<\/li>\n\n\n\n
      • 20ml MONIN Cloudy Lemonade Concentrate<\/li>\n\n\n\n
      • 180ml still or sparkling water<\/li>\n<\/ul>\n\n\n\n

        The jade-green colour stops people mid-scroll and mid-queue. It works as a daytime refresher, a non-alcoholic option that does not feel like an afterthought and a talking point that encourages trial.<\/p>\n\n\n\n

        <\/div>\n\n\n\n

        Why flavour-led menus outperform trend chasing<\/strong><\/h2>\n\n\n\n

        Across the UK, premium operators reporting growth share one discipline. They let flavour lead. Instead of reacting to every viral format, they build menus around flavours that appear in multiple serves and multiple dayparts.<\/p>\n\n\n\n

        This approach keeps teams confident, service fast and menus feeling fresh without constant change. It also plays directly into how guests now order, moving from coffee to refreshment to cocktails in a single visit.<\/p>\n\n\n\n

        Visual drinks matter too. A significant share of guests photograph or check drinks online before ordering. Drinks that look good on a screen often sell better at the bar.<\/p>\n\n\n\n

        <\/div>\n\n\n\n

        What this means for Spring & Summer 2026<\/strong><\/h2>\n\n\n\n

        The operators capturing momentum this season are not doing more. They are choosing better. Better flavours, better versatility and better reasons for guests to trade up.<\/p>\n\n\n\n

        This article offers only a snapshot of MONIN\u2019s Spring & Summer 2026 trends. The full insight explores wider flavour directions, including dessert-inspired profiles and longer-term growth categories shaping menus beyond this season.<\/p>\n\n\n\n

        Spring menus lock early. To explore how Maple Pecan Pie, Hot Honey and Matcha Concentrate can work on your menu, contact your MONIN representative or speak to your wholesaler contact to request samples and support<\/strong>.<\/p>\n\n\n\n

        Make flavour work harder this season.<\/p>\n\n\n\n

        <\/p>\n","protected":false},"excerpt":{"rendered":"

        Why flavour, not format, will decide who wins this season Spring and summer menus face a tougher test than ever. Operators are expected to deliver Instagram-ready drinks, premium pricing and fast service, often with the same team and the same bar space. Guests want indulgence and theatre, but queues still need to move and training […]<\/p>\n","protected":false},"author":705,"featured_media":27752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[386,504,503],"tags":[],"keydate":[],"member-selection":[],"supplier_sponsor":[869],"class_list":["post-27748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-brands","category-trends","supplier_sponsor-sponsored-monin"],"yoast_head":"\nSpring & Summer 2026 trends: the drink directions shaping menus across the UK - The Wholesale Group - Chefs' Insider<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insider.thewholesalegroup.co.uk\/articles\/trends\/spring-summer-2026-trends-the-drink-directions-shaping-menus-across-the-uk\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spring & Summer 2026 trends: the drink directions shaping menus across the UK - The Wholesale Group - Chefs' Insider\" \/>\n<meta property=\"og:description\" content=\"Why flavour, not format, will decide who wins this season Spring and summer menus face a tougher test than ever. 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