{"id":27409,"date":"2025-09-01T15:18:29","date_gmt":"2025-09-01T14:18:29","guid":{"rendered":"https:\/\/insider.thewholesalegroup.co.uk\/?p=27409"},"modified":"2025-09-01T15:27:07","modified_gmt":"2025-09-01T14:27:07","slug":"frozen-desserts-a-menu-essential-in-2025","status":"publish","type":"post","link":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/frozen-desserts-a-menu-essential-in-2025\/","title":{"rendered":"Frozen Desserts &#8211; a Menu Essential in 2025"},"content":{"rendered":"\n<p>Desserts have always been about indulgence, but in 2025 they play a bigger role than ever before. Consumers are seeking memorable moments \u2013 whether that\u2019s an indulgent finish to a meal, an afternoon treat or a free-from option that means no one misses out. For operators, the challenge lies in delivering consistent quality while managing labour shortages, rising costs and growing demand for inclusive, on-trend flavours.<\/p>\n\n\n\n<p>So how can chefs keep their dessert offering both practical and inspiring?<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"788\" height=\"394\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/sour-cherry-788x394.webp\" alt=\"\" class=\"wp-image-27417\" srcset=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/sour-cherry-788x394.webp 788w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/sour-cherry-500x250.webp 500w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/sour-cherry-200x100.webp 200w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/sour-cherry-768x384.webp 768w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/sour-cherry.webp 1024w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Rise of Freezer-to-Table Desserts<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>One of the biggest trends shaping foodservice this year is the shift towards freezer-to-table innovation. More chefs are recognising that frozen doesn\u2019t mean compromise \u2013 it means flexibility. Longer shelf life reduces waste, portion control helps with margins and ready-to-serve products free up valuable kitchen time.<\/p>\n\n\n\n<p>This approach also gives operators a creative base: a cheesecake or roulade that\u2019s consistent in quality can be dressed with seasonal fruits, sauces or garnishes to create a unique menu signature without the labour-intensive prep.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Meeting the Demand for Free-From Indulgence<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Consumer expectations have changed. Gluten-free and plant-based desserts are no longer niche \u2013 they\u2019re expected as part of any modern menu. Research shows that diners are more likely to return to venues that offer inclusive desserts, especially when those options feel just as indulgent as the classics.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The UK vegan dessert market is forecast to more than double, from around \u00a3100m in 2019 to nearly \u00a3225m by 2027, growing at around 10% each year.<\/li>\n\n\n\n<li>The UK gluten-free desserts market is expanding at around 8\u20139% annually, expected to rise from roughly \u00a3140m in 2024 to over \u00a3230m by 2030.<\/li>\n\n\n\n<li>Meanwhile, dessert culture itself is booming \u2014 with nearly 700 dessert parlours now trading across the UK, the sector is worth more than \u00a3500m, reflecting the rising demand for afternoon treats and social indulgence.<\/li>\n<\/ul>\n\n\n\n<p>To meet this demand, <a href=\"https:\/\/waldrons.com\/\">Waldron\u2019s Patisserie<\/a> has developed a new line of gluten-free cheesecakes designed to be both freezer-stable and versatile:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gluten Free Yuzu, Elderflower &amp; Hot Honey Cheesecake \u2013 balancing citrus brightness, floral notes, and a touch of gentle heat for a modern flavour profile.<\/li>\n\n\n\n<li>Gluten Free Black Cherry, Sour Cherry &amp; Belgian Chocolate Cheesecake \u2013 rich fruit meets premium chocolate for a nostalgic yet elevated twist.<\/li>\n\n\n\n<li>Gluten Free Brown Sugar &amp; Smoked Salted Caramel Cheesecake \u2013 bold and distinctive, playing into the rising popularity of smoky-sweet pairings.<\/li>\n<\/ul>\n\n\n\n<p>Each is freezer-to-table, giving operators the ability to reduce waste while still offering on-trend desserts that spark guest interest.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"788\" height=\"394\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/burnt-cheescake-788x394.webp\" alt=\"\" class=\"wp-image-27420\" srcset=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/burnt-cheescake-788x394.webp 788w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/burnt-cheescake-500x250.webp 500w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/burnt-cheescake-200x100.webp 200w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/burnt-cheescake-768x384.webp 768w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/burnt-cheescake.webp 1024w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Inspiration for Chefs<\/h2>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Frozen desserts can act as a canvas for creativity:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cheesecakes can be elevated with fruit coulis, chocolate curls, or even a drizzle of hot honey to tie into seasonal menus.<\/li>\n\n\n\n<li>Profiteroles can be transformed into centrepiece towers with sauces and toppings, ideal for sharing.<\/li>\n\n\n\n<li>Roulades plated with sorbet quenelles or coulis provide a banquet-ready finish.<\/li>\n\n\n\n<li>Individually portioned desserts fit perfectly into the grab-and-go market, meeting demand for indulgence on the move.<\/li>\n<\/ul>\n\n\n\n<p>By starting with a consistent frozen base, operators can customise presentation and flavour pairings, adding value and creativity without extra prep time.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Staying Ahead of the Curve<\/h2>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The dessert occasion is no longer confined to the end of a meal. Afternoon indulgence, free-from inclusivity and shareable showstoppers are reshaping menus across foodservice. Operators who adapt to these expectations \u2013 while controlling cost, consistency and waste \u2013 are best placed to thrive.<\/p>\n\n\n\n<p>Frozen desserts provide the tools to meet these challenges head-on: flexible formats, trend-led flavours and the consistency needed to keep both chefs and guests satisfied.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"788\" height=\"394\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/salted-caramel-788x394.webp\" alt=\"\" class=\"wp-image-27418\" srcset=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/salted-caramel-788x394.webp 788w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/salted-caramel-500x250.webp 500w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/salted-caramel-200x100.webp 200w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/salted-caramel-768x384.webp 768w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/salted-caramel.webp 1024w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Elevating Menus with Waldron\u2019s Patisserie<\/h2>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>By blending timeless favourites with forward-looking innovations, Waldron\u2019s Patisserie helps chefs create desserts that work operationally while delighting guests. For operators, it means menus that stay relevant, profitable and memorable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desserts have always been about indulgence, but in 2025 they play a bigger role than ever before. Consumers are seeking memorable moments \u2013 whether that\u2019s an indulgent finish to a meal, an afternoon treat or a free-from option that means no one misses out. For operators, the challenge lies in delivering consistent quality while managing [&hellip;]<\/p>\n","protected":false},"author":705,"featured_media":27421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[386,504],"tags":[],"keydate":[],"member-selection":[],"supplier_sponsor":[852],"class_list":["post-27409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-brands","supplier_sponsor-sponsored-waldrons"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Frozen Desserts - a Menu Essential in 2025 - The Wholesale Group - Chefs&#039; Insider<\/title>\n<meta name=\"description\" content=\"Frozen desserts in 2025 offer chefs consistency, cost control, and inclusive options, with freezer-to-table flexibility and trend-led flavours.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/frozen-desserts-a-menu-essential-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frozen Desserts - a Menu Essential in 2025 - The Wholesale Group - Chefs&#039; Insider\" \/>\n<meta property=\"og:description\" content=\"Frozen desserts in 2025 offer chefs consistency, cost control, and inclusive options, with freezer-to-table flexibility and trend-led flavours.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/frozen-desserts-a-menu-essential-in-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"The Wholesale Group - Chefs&#039; Insider\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FairwayFood\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-01T14:18:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-01T14:27:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/elderflower-cheescake-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Richard Ellison\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fairwayfood\" \/>\n<meta name=\"twitter:site\" content=\"@fairwayfood\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/frozen-desserts-a-menu-essential-in-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/frozen-desserts-a-menu-essential-in-2025\\\/\"},\"author\":{\"name\":\"Richard Ellison\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#\\\/schema\\\/person\\\/577c5db32cfda76b39b65163248f5497\"},\"headline\":\"Frozen Desserts &#8211; a Menu Essential in 2025\",\"datePublished\":\"2025-09-01T14:18:29+00:00\",\"dateModified\":\"2025-09-01T14:27:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/frozen-desserts-a-menu-essential-in-2025\\\/\"},\"wordCount\":612,\"publisher\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/frozen-desserts-a-menu-essential-in-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/elderflower-cheescake-1.webp\",\"articleSection\":[\"Articles\",\"Brands\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/frozen-desserts-a-menu-essential-in-2025\\\/\",\"url\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/frozen-desserts-a-menu-essential-in-2025\\\/\",\"name\":\"Frozen Desserts - a Menu Essential in 2025 - The Wholesale Group - Chefs&#039; Insider\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/frozen-desserts-a-menu-essential-in-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/frozen-desserts-a-menu-essential-in-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/elderflower-cheescake-1.webp\",\"datePublished\":\"2025-09-01T14:18:29+00:00\",\"dateModified\":\"2025-09-01T14:27:07+00:00\",\"description\":\"Frozen desserts in 2025 offer chefs consistency, cost control, and inclusive options, with freezer-to-table flexibility and trend-led flavours.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/frozen-desserts-a-menu-essential-in-2025\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/frozen-desserts-a-menu-essential-in-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/frozen-desserts-a-menu-essential-in-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/elderflower-cheescake-1.webp\",\"contentUrl\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/elderflower-cheescake-1.webp\",\"width\":1024,\"height\":512},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/brands\\\/frozen-desserts-a-menu-essential-in-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/category\\\/articles\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Brands\",\"item\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/category\\\/articles\\\/brands\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Frozen Desserts - a Menu Essential in 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/\",\"name\":\"Fairway Chef's Insider\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#organization\",\"name\":\"Fairway Foodservice PLC\",\"url\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/insider.fairwayfoodservice.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/ChefsInsiderLogo-LR.webp\",\"contentUrl\":\"https:\\\/\\\/insider.fairwayfoodservice.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/ChefsInsiderLogo-LR.webp\",\"width\":600,\"height\":330,\"caption\":\"Fairway Foodservice PLC\"},\"image\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/FairwayFood\",\"https:\\\/\\\/x.com\\\/fairwayfood\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#\\\/schema\\\/person\\\/577c5db32cfda76b39b65163248f5497\",\"name\":\"Richard Ellison\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22035974a9f54256fa450e6b9b1b8ac71f6e0b2f50cf76f1583ea5a5c9ffef34?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22035974a9f54256fa450e6b9b1b8ac71f6e0b2f50cf76f1583ea5a5c9ffef34?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22035974a9f54256fa450e6b9b1b8ac71f6e0b2f50cf76f1583ea5a5c9ffef34?s=96&d=mm&r=g\",\"caption\":\"Richard Ellison\"},\"url\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/author\\\/richard-ellison\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Frozen Desserts - a Menu Essential in 2025 - The Wholesale Group - Chefs&#039; Insider","description":"Frozen desserts in 2025 offer chefs consistency, cost control, and inclusive options, with freezer-to-table flexibility and trend-led flavours.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/frozen-desserts-a-menu-essential-in-2025\/","og_locale":"en_GB","og_type":"article","og_title":"Frozen Desserts - a Menu Essential in 2025 - The Wholesale Group - Chefs&#039; Insider","og_description":"Frozen desserts in 2025 offer chefs consistency, cost control, and inclusive options, with freezer-to-table flexibility and trend-led flavours.","og_url":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/frozen-desserts-a-menu-essential-in-2025\/","og_site_name":"The Wholesale Group - Chefs&#039; Insider","article_publisher":"https:\/\/www.facebook.com\/FairwayFood","article_published_time":"2025-09-01T14:18:29+00:00","article_modified_time":"2025-09-01T14:27:07+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/elderflower-cheescake-1.webp","type":"image\/webp"}],"author":"Richard Ellison","twitter_card":"summary_large_image","twitter_creator":"@fairwayfood","twitter_site":"@fairwayfood","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/frozen-desserts-a-menu-essential-in-2025\/#article","isPartOf":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/frozen-desserts-a-menu-essential-in-2025\/"},"author":{"name":"Richard Ellison","@id":"https:\/\/insider.thewholesalegroup.co.uk\/#\/schema\/person\/577c5db32cfda76b39b65163248f5497"},"headline":"Frozen Desserts &#8211; a Menu Essential in 2025","datePublished":"2025-09-01T14:18:29+00:00","dateModified":"2025-09-01T14:27:07+00:00","mainEntityOfPage":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/frozen-desserts-a-menu-essential-in-2025\/"},"wordCount":612,"publisher":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/#organization"},"image":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/frozen-desserts-a-menu-essential-in-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/elderflower-cheescake-1.webp","articleSection":["Articles","Brands"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/frozen-desserts-a-menu-essential-in-2025\/","url":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/frozen-desserts-a-menu-essential-in-2025\/","name":"Frozen Desserts - a Menu Essential in 2025 - The Wholesale Group - Chefs&#039; Insider","isPartOf":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/frozen-desserts-a-menu-essential-in-2025\/#primaryimage"},"image":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/frozen-desserts-a-menu-essential-in-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/elderflower-cheescake-1.webp","datePublished":"2025-09-01T14:18:29+00:00","dateModified":"2025-09-01T14:27:07+00:00","description":"Frozen desserts in 2025 offer chefs consistency, cost control, and inclusive options, with freezer-to-table flexibility and trend-led flavours.","breadcrumb":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/frozen-desserts-a-menu-essential-in-2025\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/frozen-desserts-a-menu-essential-in-2025\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/frozen-desserts-a-menu-essential-in-2025\/#primaryimage","url":"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/elderflower-cheescake-1.webp","contentUrl":"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/09\/elderflower-cheescake-1.webp","width":1024,"height":512},{"@type":"BreadcrumbList","@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/frozen-desserts-a-menu-essential-in-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/insider.thewholesalegroup.co.uk\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/insider.thewholesalegroup.co.uk\/category\/articles\/"},{"@type":"ListItem","position":3,"name":"Brands","item":"https:\/\/insider.thewholesalegroup.co.uk\/category\/articles\/brands\/"},{"@type":"ListItem","position":4,"name":"Frozen Desserts - a Menu Essential in 2025"}]},{"@type":"WebSite","@id":"https:\/\/insider.thewholesalegroup.co.uk\/#website","url":"https:\/\/insider.thewholesalegroup.co.uk\/","name":"Fairway Chef's Insider","description":"","publisher":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/insider.thewholesalegroup.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/insider.thewholesalegroup.co.uk\/#organization","name":"Fairway Foodservice PLC","url":"https:\/\/insider.thewholesalegroup.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/insider.thewholesalegroup.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/insider.fairwayfoodservice.com\/wp-content\/uploads\/2023\/05\/ChefsInsiderLogo-LR.webp","contentUrl":"https:\/\/insider.fairwayfoodservice.com\/wp-content\/uploads\/2023\/05\/ChefsInsiderLogo-LR.webp","width":600,"height":330,"caption":"Fairway Foodservice PLC"},"image":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FairwayFood","https:\/\/x.com\/fairwayfood"]},{"@type":"Person","@id":"https:\/\/insider.thewholesalegroup.co.uk\/#\/schema\/person\/577c5db32cfda76b39b65163248f5497","name":"Richard Ellison","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/22035974a9f54256fa450e6b9b1b8ac71f6e0b2f50cf76f1583ea5a5c9ffef34?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/22035974a9f54256fa450e6b9b1b8ac71f6e0b2f50cf76f1583ea5a5c9ffef34?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/22035974a9f54256fa450e6b9b1b8ac71f6e0b2f50cf76f1583ea5a5c9ffef34?s=96&d=mm&r=g","caption":"Richard Ellison"},"url":"https:\/\/insider.thewholesalegroup.co.uk\/author\/richard-ellison\/"}]}},"_links":{"self":[{"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/posts\/27409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/users\/705"}],"replies":[{"embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/comments?post=27409"}],"version-history":[{"count":2,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/posts\/27409\/revisions"}],"predecessor-version":[{"id":27422,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/posts\/27409\/revisions\/27422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/media\/27421"}],"wp:attachment":[{"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/media?parent=27409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/categories?post=27409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/tags?post=27409"},{"taxonomy":"keydate","embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/keydate?post=27409"},{"taxonomy":"member-selection","embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/member-selection?post=27409"},{"taxonomy":"supplier_sponsor","embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/supplier_sponsor?post=27409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}