{"id":27155,"date":"2025-05-29T14:29:37","date_gmt":"2025-05-29T13:29:37","guid":{"rendered":"https:\/\/insider.thewholesalegroup.co.uk\/?p=27155"},"modified":"2025-06-03T13:29:58","modified_gmt":"2025-06-03T12:29:58","slug":"introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on","status":"publish","type":"post","link":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\/","title":{"rendered":"Introducing CHEF Approved Atlantic Salmon: Quality You Can Rely On"},"content":{"rendered":"\n
<\/div>\n\n\n\n

Introduction<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Salmon remains one of the world\u2019s most popular fish, praised for its taste, adaptability, and nutritional benefits. We\u2019re excited to introduce our new CHEF Approved Atlantic Salmon Fillets, responsibly sourced from Global GAP-certified farms in Norway.<\/p>\n\n\n\n

These high-quality fillets are available in two convenient sizes: 140-170g and 170-200g. With their fresh, just-caught taste and vibrant coral pink hue, they stand out from standard frozen salmon options. Rich in protein and omega-3 fatty acids, they offer a healthy, versatile solution suitable for a variety of dishes.<\/p>\n\n\n\n

Backed by the trusted CHEF Approved promise, these fillets bring consistent excellence to every kitchen.<\/p>\n\n\n\n

<\/div>\n\n\n\n

The Importance of High-Quality Seafood for Chefs and Caterers<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Our salmon portions are responsibly farmed, free from artificial additives, and produced in a Grade AA+ BRCGS-certified facility. With 10 portions per case, they are crafted for the professional kitchen, offering a reliable and sustainable option that doesn\u2019t compromise on quality.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Rising Customer Demand for Healthier Options<\/h2>\n\n\n\n
<\/div>\n\n\n\n

As diners become more health-conscious, the demand for meals that are both nutritious and tasty is on the rise. CHEF Approved Atlantic salmon fits perfectly into this trend.<\/p>\n\n\n\n

Packed with omega-3 fatty acids, protein, and essential vitamins, our salmon allows chefs to create wholesome dishes. A poke bowl is a great example: serve steamed jasmine rice topped with salmon, sprinkle with CHEF Approved sesame seeds, add fresh salad, and drizzle with CHEF Approved cocktail sauce or a simple marie rose made from CHEF Prestige Tomato Ketchup and CHEF Prestige Mayonnaise.<\/p>\n\n\n\n

Our fillets are also ideal for smaller portion settings such as nursing homes or schools, making nutritious meals budget-friendly and manageable.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Atlantic Salmon vs. Standard Salmon<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Compared to standard frozen pink salmon, CHEF Approved Atlantic Salmon clearly leads in taste, texture, and appearance. Pink salmon often has a coarse texture and a strong, earthy flavour due to its lower fat content, especially when frozen.<\/p>\n\n\n\n

In contrast, farmed Atlantic salmon offers a milder, tender, and juicy fillet thanks to its higher fat content. This translates to a more consistent, pleasant flavour profile that suits commercial dishes where taste and presentation are key.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Advantages of Farmed Atlantic Salmon<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Choosing CHEF Approved Salmon ensures consistent quality and a reliable supply from sustainable sources. Our commitment to Good Agricultural Practices means we follow safe, environmentally responsible methods.<\/p>\n\n\n\n

With a shelf life of up to 23 months when stored at -18\u00b0C, our frozen salmon supports efficient menu planning and helps reduce waste.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

The Versatility and Benefits of Frozen Salmon<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Frozen fish is often misunderstood. Modern freezing methods preserve the freshness, taste, and texture of fish, often outperforming fresh alternatives. According to a 2016 study by the Wildlife Foundation, frozen fish retained better cell structure than fresh fish.<\/p>\n\n\n\n

Even high-end kitchens now rely on frozen fish for its convenience, quality, and availability year-round.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Tips for Proper Thawing and Preparation<\/h2>\n\n\n\n
<\/div>\n\n\n\n

For best results, thaw salmon overnight in the fridge, or for quicker use, place under cold running water. It can also be cooked from frozen.<\/p>\n\n\n\n

Cook until the centre is slightly translucent and reaches 50-52\u00b0C. Avoid overcooking, as this can dry out the fillet.<\/p>\n\n\n\n

Per the UK Food Standards Agency, salmon that has been properly frozen can be eaten raw. Our Atlantic salmon, with its low parasite risk due to strict farming standards, is ideal for such preparations.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Cooking Instructions:<\/h3>\n\n\n\n
<\/div>\n\n\n\n
    \n
  • Oven Bake: 200\u00b0C for 15-20 minutes or until fully cooked
    <\/li>\n\n\n\n
  • Grill: Medium heat for 15 minutes\u00a0 or until fully cooked, turning occasionally
    <\/li>\n\n\n\n
  • Pan Fry: Defrost first, then cook for 3-4 minutes per side or until fully cooked with butter, finishing in the oven.
    <\/li>\n<\/ul>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Menu Inspiration<\/h2>\n\n\n\n
    <\/div>\n\n\n\n

    The flexibility of our fillets means they work across a wide range of dishes. Whether you’re creating traditional meals or trying modern recipes, these salmon portions are a perfect fit.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Recipe Ideas<\/h3>\n\n\n\n
    <\/div>\n\n\n\n
      \n
    • Mediterranean Baked Salmon
      <\/li>\n\n\n\n
    • Salmon with King Prawns and Tagliatelle
      <\/li>\n\n\n\n
    • Salmon Platter
      <\/li>\n\n\n\n
    • Pan-Fried Salmon with Wine and Cream Sauce
      <\/li>\n<\/ul>\n\n\n\n
      <\/div>\n\n\n\n

      Conclusion<\/h2>\n\n\n\n

      The launch of CHEF Approved Atlantic Salmon Fillets marks an exciting opportunity for chefs and caterers. With excellent taste, health benefits, and adaptability, our fillets are well-suited for today\u2019s dining trends.<\/p>\n\n\n\n

      Sourced from Global GAP-certified farms, these fillets combine premium quality with a practical solution for nutritious, appealing meals.<\/p>\n\n\n\n

      We invite you to try our new range and see how CHEF Approved can support your kitchen in delivering standout dishes for your customers.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Introduction Salmon remains one of the world\u2019s most popular fish, praised for its taste, adaptability, and nutritional benefits. We\u2019re excited to introduce our new CHEF Approved Atlantic Salmon Fillets, responsibly sourced from Global GAP-certified farms in Norway. These high-quality fillets are available in two convenient sizes: 140-170g and 170-200g. With their fresh, just-caught taste and […]<\/p>\n","protected":false},"author":705,"featured_media":25102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[386,505,526],"tags":[535,536,556,567,558],"keydate":[],"member-selection":[724,725,726,727,728,843,844,723,842,845,734],"supplier_sponsor":[],"class_list":["post-27155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-inspiration","category-products","tag-british","tag-european","tag-fish","tag-menu-planning","tag-seafood","member-selection-member-select-52","member-selection-member-select-19","member-selection-member-select-9","member-selection-member-select-18","member-selection-member-select-4","member-selection-member-select-3","member-selection-member-select-28","member-selection-member-select-0","member-selection-member-select-10","member-selection-member-select-278","member-selection-member-select-99"],"yoast_head":"\nIntroducing CHEF Approved Atlantic Salmon: Quality You Can Rely On - The Wholesale Group - Chefs' Insider<\/title>\n<meta name=\"description\" content=\"Learn about CHEF Approved Atlantic Salmon Fillets, responsibly sourced and ideal for professional kitchens. Reliable quality, consistent taste, and suited to a range of menus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing CHEF Approved Atlantic Salmon: Quality You Can Rely On - The Wholesale Group - Chefs' Insider\" \/>\n<meta property=\"og:description\" content=\"Learn about CHEF Approved Atlantic Salmon Fillets, responsibly sourced and ideal for professional kitchens. Reliable quality, consistent taste, and suited to a range of menus.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\/\" \/>\n<meta property=\"og:site_name\" content=\"The Wholesale Group - Chefs' Insider\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FairwayFood\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-29T13:29:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-03T12:29:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2024\/09\/SALMON-HEADER.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Richard Ellison\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fairwayfood\" \/>\n<meta name=\"twitter:site\" content=\"@fairwayfood\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/products\\\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/products\\\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\\\/\"},\"author\":{\"name\":\"Richard Ellison\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#\\\/schema\\\/person\\\/577c5db32cfda76b39b65163248f5497\"},\"headline\":\"Introducing CHEF Approved Atlantic Salmon: Quality You Can Rely On\",\"datePublished\":\"2025-05-29T13:29:37+00:00\",\"dateModified\":\"2025-06-03T12:29:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/products\\\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\\\/\"},\"wordCount\":734,\"publisher\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/products\\\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/SALMON-HEADER.webp\",\"keywords\":[\"British\",\"European\",\"Fish\",\"Menu Planning\",\"Seafood\"],\"articleSection\":[\"Articles\",\"Inspiration\",\"Products\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/products\\\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\\\/\",\"url\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/products\\\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\\\/\",\"name\":\"Introducing CHEF Approved Atlantic Salmon: Quality You Can Rely On - The Wholesale Group - Chefs' Insider\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/products\\\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/products\\\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/SALMON-HEADER.webp\",\"datePublished\":\"2025-05-29T13:29:37+00:00\",\"dateModified\":\"2025-06-03T12:29:58+00:00\",\"description\":\"Learn about CHEF Approved Atlantic Salmon Fillets, responsibly sourced and ideal for professional kitchens. Reliable quality, consistent taste, and suited to a range of menus.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/products\\\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/products\\\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/products\\\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\\\/#primaryimage\",\"url\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/SALMON-HEADER.webp\",\"contentUrl\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/SALMON-HEADER.webp\",\"width\":1024,\"height\":512},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/products\\\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/category\\\/articles\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Products\",\"item\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/category\\\/articles\\\/products\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Introducing CHEF Approved Atlantic Salmon: Quality You Can Rely On\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/\",\"name\":\"Fairway Chef's Insider\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#organization\",\"name\":\"Fairway Foodservice PLC\",\"url\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/insider.fairwayfoodservice.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/ChefsInsiderLogo-LR.webp\",\"contentUrl\":\"https:\\\/\\\/insider.fairwayfoodservice.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/ChefsInsiderLogo-LR.webp\",\"width\":600,\"height\":330,\"caption\":\"Fairway Foodservice PLC\"},\"image\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/FairwayFood\",\"https:\\\/\\\/x.com\\\/fairwayfood\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#\\\/schema\\\/person\\\/577c5db32cfda76b39b65163248f5497\",\"name\":\"Richard Ellison\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22035974a9f54256fa450e6b9b1b8ac71f6e0b2f50cf76f1583ea5a5c9ffef34?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22035974a9f54256fa450e6b9b1b8ac71f6e0b2f50cf76f1583ea5a5c9ffef34?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22035974a9f54256fa450e6b9b1b8ac71f6e0b2f50cf76f1583ea5a5c9ffef34?s=96&d=mm&r=g\",\"caption\":\"Richard Ellison\"},\"url\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/author\\\/richard-ellison\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Introducing CHEF Approved Atlantic Salmon: Quality You Can Rely On - The Wholesale Group - Chefs' Insider","description":"Learn about CHEF Approved Atlantic Salmon Fillets, responsibly sourced and ideal for professional kitchens. Reliable quality, consistent taste, and suited to a range of menus.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\/","og_locale":"en_GB","og_type":"article","og_title":"Introducing CHEF Approved Atlantic Salmon: Quality You Can Rely On - The Wholesale Group - Chefs' Insider","og_description":"Learn about CHEF Approved Atlantic Salmon Fillets, responsibly sourced and ideal for professional kitchens. Reliable quality, consistent taste, and suited to a range of menus.","og_url":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\/","og_site_name":"The Wholesale Group - Chefs' Insider","article_publisher":"https:\/\/www.facebook.com\/FairwayFood","article_published_time":"2025-05-29T13:29:37+00:00","article_modified_time":"2025-06-03T12:29:58+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2024\/09\/SALMON-HEADER.webp","type":"image\/webp"}],"author":"Richard Ellison","twitter_card":"summary_large_image","twitter_creator":"@fairwayfood","twitter_site":"@fairwayfood","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\/#article","isPartOf":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\/"},"author":{"name":"Richard Ellison","@id":"https:\/\/insider.thewholesalegroup.co.uk\/#\/schema\/person\/577c5db32cfda76b39b65163248f5497"},"headline":"Introducing CHEF Approved Atlantic Salmon: Quality You Can Rely On","datePublished":"2025-05-29T13:29:37+00:00","dateModified":"2025-06-03T12:29:58+00:00","mainEntityOfPage":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\/"},"wordCount":734,"publisher":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/#organization"},"image":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\/#primaryimage"},"thumbnailUrl":"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2024\/09\/SALMON-HEADER.webp","keywords":["British","European","Fish","Menu Planning","Seafood"],"articleSection":["Articles","Inspiration","Products"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\/","url":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\/","name":"Introducing CHEF Approved Atlantic Salmon: Quality You Can Rely On - The Wholesale Group - Chefs' Insider","isPartOf":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\/#primaryimage"},"image":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\/#primaryimage"},"thumbnailUrl":"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2024\/09\/SALMON-HEADER.webp","datePublished":"2025-05-29T13:29:37+00:00","dateModified":"2025-06-03T12:29:58+00:00","description":"Learn about CHEF Approved Atlantic Salmon Fillets, responsibly sourced and ideal for professional kitchens. Reliable quality, consistent taste, and suited to a range of menus.","breadcrumb":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\/#primaryimage","url":"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2024\/09\/SALMON-HEADER.webp","contentUrl":"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2024\/09\/SALMON-HEADER.webp","width":1024,"height":512},{"@type":"BreadcrumbList","@id":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/introducing-chef-approved-atlantic-salmon-quality-you-can-rely-on\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/insider.thewholesalegroup.co.uk\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/insider.thewholesalegroup.co.uk\/category\/articles\/"},{"@type":"ListItem","position":3,"name":"Products","item":"https:\/\/insider.thewholesalegroup.co.uk\/category\/articles\/products\/"},{"@type":"ListItem","position":4,"name":"Introducing CHEF Approved Atlantic Salmon: Quality You Can Rely On"}]},{"@type":"WebSite","@id":"https:\/\/insider.thewholesalegroup.co.uk\/#website","url":"https:\/\/insider.thewholesalegroup.co.uk\/","name":"Fairway Chef's Insider","description":"","publisher":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/insider.thewholesalegroup.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/insider.thewholesalegroup.co.uk\/#organization","name":"Fairway Foodservice PLC","url":"https:\/\/insider.thewholesalegroup.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/insider.thewholesalegroup.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/insider.fairwayfoodservice.com\/wp-content\/uploads\/2023\/05\/ChefsInsiderLogo-LR.webp","contentUrl":"https:\/\/insider.fairwayfoodservice.com\/wp-content\/uploads\/2023\/05\/ChefsInsiderLogo-LR.webp","width":600,"height":330,"caption":"Fairway Foodservice PLC"},"image":{"@id":"https:\/\/insider.thewholesalegroup.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FairwayFood","https:\/\/x.com\/fairwayfood"]},{"@type":"Person","@id":"https:\/\/insider.thewholesalegroup.co.uk\/#\/schema\/person\/577c5db32cfda76b39b65163248f5497","name":"Richard Ellison","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/22035974a9f54256fa450e6b9b1b8ac71f6e0b2f50cf76f1583ea5a5c9ffef34?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/22035974a9f54256fa450e6b9b1b8ac71f6e0b2f50cf76f1583ea5a5c9ffef34?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/22035974a9f54256fa450e6b9b1b8ac71f6e0b2f50cf76f1583ea5a5c9ffef34?s=96&d=mm&r=g","caption":"Richard Ellison"},"url":"https:\/\/insider.thewholesalegroup.co.uk\/author\/richard-ellison\/"}]}},"_links":{"self":[{"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/posts\/27155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/users\/705"}],"replies":[{"embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/comments?post=27155"}],"version-history":[{"count":3,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/posts\/27155\/revisions"}],"predecessor-version":[{"id":27158,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/posts\/27155\/revisions\/27158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/media\/25102"}],"wp:attachment":[{"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/media?parent=27155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/categories?post=27155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/tags?post=27155"},{"taxonomy":"keydate","embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/keydate?post=27155"},{"taxonomy":"member-selection","embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/member-selection?post=27155"},{"taxonomy":"supplier_sponsor","embeddable":true,"href":"https:\/\/insider.thewholesalegroup.co.uk\/wp-json\/wp\/v2\/supplier_sponsor?post=27155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}