{"id":26609,"date":"2025-01-31T11:15:15","date_gmt":"2025-01-31T11:15:15","guid":{"rendered":"https:\/\/staging.insider.thewholesalegroup.uk\/?p=26609"},"modified":"2025-02-06T10:01:22","modified_gmt":"2025-02-06T10:01:22","slug":"chocolate-that-tastes-great-and-does-good","status":"publish","type":"post","link":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/chocolate-that-tastes-great-and-does-good\/","title":{"rendered":"Chocolate that tastes great and does good"},"content":{"rendered":"\n<p>As a nation, we\u2019re all striving to \u2018do our bit\u2019 to make the world a better place. We\u2019re taking personal action to live sustainably and making ethical choices by opting to buy products which make a positive difference.<\/p>\n\n\n\n<p>Demand for products which meet these criteria is on the rise, and, as a consequence, food companies are developing and expanding their ranges. Some are choosing to commit to standards set by bodies such as the Fairtrade Foundation, whilst others are creating their own programmes, such as Belgian chocolate brand Belcolade. It has pioneered Cacao-Trace, a sustainable cocoa sourcing programme that is redefining the standard for chocolate.<\/p>\n\n\n\n<p>Cacao-Trace was launched in 2013 after the company decided to develop its own approach for better control of the cocoa chain.&nbsp;<\/p>\n\n\n\n<p>The programme \u2013 which is validated by independent, third-party certification \u2013 focuses on taste improvement rather than productivity, and adds to the typical industry standards of training cocoa farmers and fair pricing.<\/p>\n\n\n\n<p><strong>Cacao-Trace aims to tackle six key challenges in the cocoa supply chain:<\/strong><\/p>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Farmer poverty<\/li>\n\n\n\n<li>95% small families with weak voices and poor working conditions<\/li>\n\n\n\n<li>Farmers earn only 6% of value<\/li>\n\n\n\n<li>Deforestation<\/li>\n\n\n\n<li>Child labour<\/li>\n\n\n\n<li>Gender inequality<\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Superior quality, better taste<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"788\" height=\"394\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/01\/2-788x394.webp\" alt=\"\" class=\"wp-image-26661\" style=\"object-fit:cover;width:1024px;height:512px\" srcset=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/01\/2-788x394.webp 788w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/01\/2-500x250.webp 500w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/01\/2-200x100.webp 200w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/01\/2-768x384.webp 768w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/01\/2.webp 1024w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Central to the Cacao-Trace programme is proper fermentation \u2013 the key to great tasting chocolate.<\/p>\n\n\n\n<p>Belcolade\u2019s team of experts work closely with cocoa farmers to help them to produce cocoa beans of superior quality. This is key to creating chocolate that tastes great and, in turn, generates more income for the farmers via a Quality Premium.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In addition, for every kilo of&nbsp;<a href=\"https:\/\/hbingredients.co.uk\/collections\/cacao-trace\" target=\"_blank\" rel=\"noreferrer noopener\">Cacao-Trace chocolate<\/a>&nbsp;sold, Puratos charges customers 10 cents, in Euro currency. The company then collects this money and sends it back to cocoa farmers. 100% of the proceeds from the &#8216;Chocolate Bonus&#8217; are forwarded directly to the farmers and into community funding projects.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Great taste, doing good&nbsp;&nbsp;<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"788\" height=\"394\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/02\/3-788x394.webp\" alt=\"\" class=\"wp-image-26657\" style=\"object-fit:cover;width:1024px;height:512px\" srcset=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/02\/3-788x394.webp 788w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/02\/3-500x250.webp 500w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/02\/3-200x100.webp 200w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/02\/3-768x384.webp 768w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/02\/3.webp 1024w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In 2023,&nbsp;the total amount of Chocolate Bonus collected accounted for 2.4million Euros.<\/p>\n\n\n\n<p>The initiative impacted 23,247 farmers and their families across eight countries (Mexico, Ivory Coast, Cameroon, Democratic Republic of Congo, Uganda, Vietnam, Philippines and Papua New Guinea).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>199,302 trees were planted<\/li>\n\n\n\n<li>1.5million Euros was distributed from the Quality Premium<\/li>\n\n\n\n<li>12 school projects were achieved, including the construction of three complete primary schools, eight extensions, renovations, one library and three teacher\u2019s houses<\/li>\n\n\n\n<li>46 water projects completed<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Make a difference<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/02\/4-788x394.webp\" alt=\"\" class=\"wp-image-26658\" style=\"object-fit:cover;width:1024px;height:512px\" srcset=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/02\/4-788x394.webp 788w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/02\/4-500x250.webp 500w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/02\/4-200x100.webp 200w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/02\/4-768x384.webp 768w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2025\/02\/4.webp 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The Cacao-Trace range is available to customers of The Wholesale Group via specialist ingredients distributor Henley Bridge.<\/p>\n\n\n\n<p>The range includes white, milk, dark, caramel, vegan and no added sugar products in varying cocoa percentages, and in button and\/or block format.<\/p>\n\n\n\n<p>Henley Bridge MD Tracey Hughes visited the Ivory Coast with Puratos in October to meet the cacao-growing farmers and their communities.<\/p>\n\n\n\n<p>She said: \u201cThe positive changes were evident throughout the plantations that we visited, from the standards of the farming landscape to the education that the programme is providing to the farming community, with more villages having access to schools, nearby water towers and maternity centres.\u201d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2023, sales of Cacao-Trace products via Henley Bridge contributed 500 school packs for children, and the company aims to continuously build on that.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As a nation, we\u2019re all striving to \u2018do our bit\u2019 to make the world a better place. We\u2019re taking personal action to live sustainably and making ethical choices by opting to buy products which make a positive difference. Demand for products which meet these criteria is on the rise, and, as a consequence, food companies [&hellip;]<\/p>\n","protected":false},"author":571,"featured_media":26615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[386,526],"tags":[537,566,567],"keydate":[],"member-selection":[],"supplier_sponsor":[],"class_list":["post-26609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-products","tag-american","tag-cake","tag-menu-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chocolate that tastes great and does good - The Wholesale Group - Chefs&#039; Insider<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/chocolate-that-tastes-great-and-does-good\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chocolate that tastes great and does good - The Wholesale Group - Chefs&#039; Insider\" \/>\n<meta property=\"og:description\" content=\"As a nation, we\u2019re all striving to \u2018do our bit\u2019 to make the world a better place. 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