{"id":24776,"date":"2024-07-12T09:21:42","date_gmt":"2024-07-12T08:21:42","guid":{"rendered":"https:\/\/insider.fairwayfoodservice.com\/?p=24776"},"modified":"2024-07-12T10:09:48","modified_gmt":"2024-07-12T09:09:48","slug":"fairway-foodservice-celebrates-40th-anniversary-and-shares-company-growth","status":"publish","type":"post","link":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/news\/fairway-foodservice-celebrates-40th-anniversary-and-shares-company-growth\/","title":{"rendered":"Fairway Foodservice celebrates 40th anniversary and shares company growth"},"content":{"rendered":"\n<h3 class=\"wp-block-heading has-text-align-left\">Fairway Foodservice doubles turnover in the last 10 years<\/h3>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Buying and marketing group, Fairway Foodservice, is celebrating 40 years since inception, with the announcement of incredible growth results and plans for the future.<\/p>\n\n\n\n<p>In 1984, Frozen Food Distributors &#8211; as Fairway Foodservice was known &#8211; began with five wholesalers and a collective turnover of \u00a37m. Fast forward 40 years, and the company is now 18 members strong and has a collective turnover of \u00a31.1bn, double that of its last anniversary in 2014.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"788\" height=\"394\" src=\"https:\/\/insider.fairwayfoodservice.com\/wp-content\/uploads\/2024\/07\/approved-range-788x394.webp\" alt=\"\" class=\"wp-image-24780\" srcset=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2024\/07\/approved-range-788x394.webp 788w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2024\/07\/approved-range-500x250.webp 500w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2024\/07\/approved-range-200x100.webp 200w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2024\/07\/approved-range-768x384.webp 768w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2024\/07\/approved-range.webp 1024w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Fundamental to the company\u2019s growth was the launch of CHEF Approved, in 1990, created in response to the growing demands for cheaper yet high quality alternatives to brand leaders. Over the past 24 years, the own-brand range has grown from a small selection of frozen desserts to over 450 products, including frozen, ambient, chilled and non-food. The CHEF Approved brand is offered to members alongside a full portfolio of over 6000 products.<\/p>\n\n\n\n<p>Over the last 10 years, the company has truly accelerated in terms of its offering for members, with innovations such as Fairway Connect, in 2016, an internal portal designed to improve members services and increase functionality in the business, followed by the launch of their 360\u00b0 marketing offering for members. Fully embracing digital marketing, Fairway Foodservice now offers everything from social media support to email marketing and e-commerce websites.<\/p>\n\n\n\n<p>In addition to this, Fairway Foodservice was also a key driver in the development of innovative applications such as Erudus. The brainchild of Fairway Foodservice in 2007, the allergy, nutritional and technical product software, has become an invaluable tool in the food industry.<\/p>\n\n\n\n<p>Paying close attention to market trends and customer demands has been monumental in the growth of Fairway Foodservice and its ability to offer members a complete offering, from a wide range of products to customer support. Whether it\u2019s recipe inspiration, new products or informative articles around growing trends and consumer habits, which can be found in the company\u2019s digital magazine, Chef\u2019s Insider, Fairway Foodservice has embraced changes in the industry and ensured their members are equipped with the best tools to meet the demands of customers.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/insider.fairwayfoodservice.com\/wp-content\/uploads\/2024\/07\/V1.gif\" alt=\"\" class=\"wp-image-24795\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Over the past few years, Fairway Foodservice has also been increasing its emphasis on traceability, sustainability, plastics reduction and environmental protection, and have already made great progress.<\/p>\n\n\n\n<p>\u201cI am incredibly proud of everyone at Fairway Foodservice for the role they\u2019ve had to play in making the company what it is today,\u201d says Coral Rose, Managing Director. \u201cWe\u2019ve been consistently ahead of the curve, whether that be in our tech and marketing strategies or sustainability plans and achievements.<\/p>\n\n\n\n<p>\u201cWith our foodservice expertise, our members trust us to continue to provide solutions that help them to be a better, more successful business. And with many more initiatives in the pipeline, I have no doubt we will continue to grow at an even faster pace.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fairway Foodservice doubles turnover in the last 10 years Buying and marketing group, Fairway Foodservice, is celebrating 40 years since inception, with the announcement of incredible growth results and plans for the future. In 1984, Frozen Food Distributors &#8211; as Fairway Foodservice was known &#8211; began with five wholesalers and a collective turnover of \u00a37m. [&hellip;]<\/p>\n","protected":false},"author":705,"featured_media":24781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[386,603],"tags":[537,535,566,536,580,560],"keydate":[],"member-selection":[723],"supplier_sponsor":[],"class_list":["post-24776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-news","tag-american","tag-british","tag-cake","tag-european","tag-fruit","tag-vegetables","member-selection-member-select-0"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fairway Foodservice celebrates 40th anniversary and shares company growth - The Wholesale Group - Chefs&#039; Insider<\/title>\n<meta name=\"description\" content=\"Buying and marketing group, Fairway Foodservice, is celebrating 40 years since inception, with the announcement of 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