{"id":23879,"date":"2024-03-12T11:44:07","date_gmt":"2024-03-12T11:44:07","guid":{"rendered":"https:\/\/insider.fairwayfoodservice.com\/?p=23879"},"modified":"2025-02-07T14:18:11","modified_gmt":"2025-02-07T14:18:11","slug":"boost-profits-this-easter","status":"publish","type":"post","link":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/boost-profits-this-easter\/","title":{"rendered":"Boost Profits This Easter"},"content":{"rendered":"\n

UK consumers are predicted to spend over \u00a32 billion* on Easter 2024, making it a valuable opportunity for operators to both drive spend and create those memorable experiences that encourage repeat visits.  <\/p>\n\n\n\n

Easter-inspired dishes<\/h2>\n\n\n\n

A range of innovative \u2018instagrammable\u2019 Easter-themed dishes is a great way to make an impression on customers.<\/p>\n\n\n\n

Try including \u2018Easter pies\u2019 on the menu, with \u2018Happy Easter\u2019 or an Easter Egg shape baked on the pie lids, or to appeal to younger diners, try bunny shaped burger patties.  Another limited-edition idea to consider is a \u2018Scotch Eggs-travaganza Menu,\u2019 with a range of innovative fillings on offer, such as sausage, mash and gravy, spicy lamb, or coronation chicken.<\/p>\n\n\n\n

For dessert, we recommend a show-stopping Ambrosia Devon Custard buttercream sponge topped with mini eggs. Consider serving an Easter Treats sharing platter for all the table to enjoy. Include cupcakes and \u2018posh\u2019 jelly and ice cream, using our new McDougalls Vegan Jelly. It\u2019s Vegan Society approved and can be enjoyed on its own, or topped or set with fruit. A versatile dessert staple, it can be incorporated into a range of desserts above or used with other ingredients, such as Angel Delight.<\/p>\n\n\n\n

Enhance the classic roast<\/h2>\n\n\n\n

As the nation\u2019s second favourite dish* and highlight of the Easter weekend celebration, make sure your roast is one to remember.<\/p>\n\n\n\n

To stand out from the crowd, consider offering a unique twist on the traditional roast by introducing a captivating “Sunday Roast Platter” experience. This innovative approach presents all the elements of a classic roast spread out on a generous board, allowing guests to tailor their plates to their preferences.  And, with research showing that 51%* of consumers would be prepared to pay extra for bottomless gravy, try running a bottomless gravy promotion to accompany the dish.<\/p>\n\n\n\n

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An experience to remember<\/h2>\n\n\n\n

Food is clearly the star of the show, but operators can use the Easter period to create a celebration to remember by hosting exciting and engaging events and activities. These can help to draw in new customers and create a talking point, generating that all-important word-of-mouth recommendation.<\/p>\n\n\n\n

Here\u2019s a few ideas to help you create that memorable customer experience. For more ideas and recipe inspiration, download our Easter Guide.<\/p>\n\n\n\n