{"id":23102,"date":"2024-02-23T16:50:04","date_gmt":"2024-02-23T16:50:04","guid":{"rendered":"https:\/\/insider.fairwayfoodservice.com\/?p=23102"},"modified":"2025-02-07T14:18:11","modified_gmt":"2025-02-07T14:18:11","slug":"boost-profits-this-mothers-day","status":"publish","type":"post","link":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/brands\/boost-profits-this-mothers-day\/","title":{"rendered":"Boost Profits This Mother’s Day"},"content":{"rendered":"\n

As a key trading day, we know that spend isn\u2019t compromised on this special occasion, with consumers looking to treat and celebrate their loved ones. It\u2019s a valuable opportunity for operators to create that wow factor for customers, that not only drives profits for the day itself, but encourages repeat visits.<\/p>\n\n\n\n

With 33%* of UK consumers relying on Google to find new restaurants, creating memorable experiences to generate positive reviews and recommendations, is crucial.<\/p>\n\n\n\n

Delicious desserts<\/h2>\n\n\n\n

A diverse range of desserts, tailored to all is a great way to drive spend. We know that if one person orders a dessert, the rest of the table are likely to follow, so make sure there are appealing options for all the family.<\/p>\n\n\n\n

Try including a fresh berry vegan jelly pudding, a Bakewell trifle, Pink prosecco poached rhubarb trifle and an Ambrosia Devon Custard buttercream cake topped with mini eggs or chocolates. Our cake recipe can also be made into cupcakes, perfect for younger diners and as an up-sell on morning coffee trade.<\/p>\n\n\n\n

Products that meet multiple dietary requirements and preferences create a helping hand in the kitchen, reducing the need to buy-in multiple products. Our Vegan Society approved McDougalls Vegan Jelly for can be enjoyed on its own, topped or set with fruit. It can also be incorporated into a range of desserts above or used with other ingredients, such as Angel Delight.<\/p>\n\n\n\n

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Glorious gravy ideas<\/h2>\n\n\n\n

In place of the traditional roast, why not try serving a \u2018Sunday Roast Platter\u2019, with everything for the perfect roast piled together on a big board for guests to serve themselves from. It\u2019s great for giving everyone a choice of what they want on their plates. Research shows that 51%* of consumers would be prepared to pay extra for bottomless gravy, so consider enhancing the offer with a gravy jug per person or packaging the roast with a \u2018bottomless gravy\u2019 offer. <\/p>\n\n\n\n

Continuing with that twist on the original, try serving Tear and share roast shoulder of lamb, rosemary infused Bisto gravy, seasonal vegetable and roast trimming, or a vegetarian option of Spring vegetable vol-au-vent with Bisto Southern Style Gravy.<\/p>\n\n\n\n

Bisto\u2019s Original, Reduced Salt and Vegetable Gravy Granules are also certified by the Vegan Society, meaning chefs only need to rely on one gravy brand in the kitchen.<\/p>\n\n\n\n

Creating memorable experiences<\/h2>\n\n\n\n

Whilst it\u2019s the food that\u2019s the star of the show, it\u2019s also about creating that all-important experience to remember. Give customers a reason to pick your venue to visit on this special occasion by putting on exciting, but simple to deliver events, activities, and memorable extras.<\/p>\n\n\n\n

Here\u2019s a few ideas to help you create that unforgettable experience.  More can be found in our Easter & Mother\u2019s Day Guide.<\/p>\n\n\n\n

Our ideas to create that unforgettable experience include:<\/p>\n\n\n\n