{"id":22441,"date":"2023-12-21T15:00:33","date_gmt":"2023-12-21T15:00:33","guid":{"rendered":"https:\/\/insider.fairwayfoodservice.com\/?p=22441"},"modified":"2025-01-03T15:13:58","modified_gmt":"2025-01-03T15:13:58","slug":"fairway-foodservice-a-retrospective-of-a-flourishing-2023","status":"publish","type":"post","link":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/news\/fairway-foodservice-a-retrospective-of-a-flourishing-2023\/","title":{"rendered":"Fairway Foodservice: A Retrospective of a Flourishing 2023"},"content":{"rendered":"\n

The year-end provides an opportunity for us to reflect on a remarkable 12 months, a period marked by new leadership direction, strategic expansion, and innovative product launches. 2023 emerged as a year of significant milestones for Fairway Foodservice. From welcoming new members to celebrating multiple successes across various areas, this year has been a testament to our commitment to excellence in the foodservice industry.<\/p>\n\n\n\n

Here’s how the year unfolded for us:<\/p>\n\n\n\n

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January: Kickstarting the Year with New Memberships and Accolades<\/h2>\n\n\n\n
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Fairway kicked off 2023 on a high note, with Celtic Foodservice from Pembroke, Wales joining the Group.<\/p>\n\n\n\n

Later in the month, the Fairway team returned home from the CCM Chefs\u2019 Own-Brand Awards with three awards acknowledging the great quality of the CHEF Approved brand across different categories.<\/p>\n\n\n\n

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  1. Gluten-Free (Sweet): CHEF Approved Gluten-Free Decadent Chocolate Cake<\/li>\n\n\n\n
  2. Spices & Seasonings: CHEF Approved Chilli Powder<\/li>\n\n\n\n
  3. Ice Cream: CHEF Prestige Dairy Madagascan Vanilla Ice Cream<\/li>\n<\/ol>\n\n\n\n
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    March: Biannual MTM Event and Member Trade Shows<\/h2>\n\n\n\n
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    In March, we held our biannual “Meet The Member” event at Drayton Manor in Tamworth. More than 40 suppliers had the opportunity to meet our member companies, where they showcased their innovative products and offered special deals. This resulted in over \u00a3500,000 of orders being placed during the event.<\/p>\n\n\n\n

    The team supported both Miller Food Service (York) and MJ Baker (Exeter) during their successful trade shows.<\/p>\n\n\n\n

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    May: Welcoming A New Team Member<\/h2>\n\n\n\n
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    In May, we welcomed Nicola Muff, who joined us as our new Administrator working across purchasing, data and marketing functions.<\/p>\n\n\n\n

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    June: CHEF Approved Own-Brand Event<\/h2>\n\n\n\n
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    We hosted our third CHEF Approved own-brand event in June at Crewe Hall. More than 50 products were showcased to our Members’ sales teams, providing them with an opportunity to compare their own-brand products against a selection of market leaders and competitor offerings.<\/p>\n\n\n\n

    The event was attended by over 100 delegates who were overwhelmingly impressed with the quality and value provided by the CHEF Approved brand. We also took the opportunity to share our plans for the brand and collect valuable feedback from the front-line sales teams.<\/p>\n\n\n\n

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    August: Launching CHEF Approved Quiche Range<\/h2>\n\n\n\n
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    In August, we launched a new line of four quiches under our CHEF Approved brand. The varieties include Tomato & Basil, Quiche Lorraine, Cheese & Onion, and Mediterranean Vegetables. This launch, backed by competitive pricing and a comprehensive multi-channel marketing campaign, was a resounding success.<\/p>\n\n\n\n

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    September: A Month Full of Events and Launches<\/h2>\n\n\n\n
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    September was a very busy month, with everyone working hard to manage events, launch products, and roll out new services.<\/p>\n\n\n\n

    Our September “Meet The Member” event kicked off at Crewe Hall, with 42 suppliers displaying and sampling their products to our members. After all the eating and talking, our Members placed orders valued at over \u00a3750,000 during the two-day event.<\/p>\n\n\n\n

    We launched our new CHEF Approved Sauces and Chutneys: Apple, Cranberry, Hamburger Relish, and Thick & Chunky Salsa.<\/p>\n\n\n\n

    Later in the month, we unveiled our new digital magazine, Chef’s INSIDER, full of easy-to-read articles providing ideas, inspiration, and insight for catering professionals. Have a look, Chef\u2019s INSIDER<\/a><\/p>\n\n\n\n

    Whilst all this was going on, our office was transformed into a fresh and lively environment that more accurately represents us and provides a great space for suppliers to come and showcase their products!<\/p>\n\n\n\n

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    October: Welcoming yet Another New Member<\/h2>\n\n\n\n
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    In October, Coral Rose, the Managing Director of Fairway Foodservice, extended a warm welcome to WestCountry Foods, based in Falmouth, who joined the Group as our nineteenth Member.<\/p>\n\n\n\n

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    November: A Month of Additions and Launches<\/h2>\n\n\n\n
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    Maintaining the pace of new product launches, November was a busy month for us as we introduced five new cakes, a range of coated chicken, and an enhanced Bramley Apple Pie. A sales toolkit and a multi-channel marketing campaign backed each product launch.<\/p>\n\n\n\n

    We expanded our digital magazine, Chef’s INSIDER<\/a>, by adding a unique food calendar. This is an essential tool for chefs, caterers, and foodservice professionals. Browse it here: Food Calendar<\/a>.<\/p>\n\n\n\n

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    December: Preparing for New Launches<\/h2>\n\n\n\n
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    The team dedicated December to finalising the launches of our new CHEF Approved Premium Coated Fries, Hash Browns and Mashed Potato. Scheduled for a January 2024 launch, stay tuned for further updates!<\/p>\n\n\n\n

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    Looking Ahead<\/h2>\n\n\n\n
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    As we move into 2024, we\u2019re continuing our growth trajectory, rapid product launches supported with a focus on innovation and building strong partnerships within the foodservice industry.<\/p>\n\n\n\n

    We’d like to thank our members and partners for making it all possible.Why not join us for 2024, subscribe to Chef’s INSIDER and follow us on Facebook<\/a>, X<\/a>, LinkedIn<\/a> and Instagram<\/a>.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
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    \"\"<\/a>
    Cez treks far south to visit Dennis Edwards<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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    We celebrated Laura’s wonderful wedding<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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    All set for Cez to present at MJ Baker <\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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    \"\"<\/a>
    Graeme has a moment with Harvey Dog <\/figcaption><\/figure>\n<\/div>\n\n\n\n
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    Unwinding after a busy Meet the Member day<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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    Toby swam 44 miles For the Diabetes UK Swim22 challenge <\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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    Posing after our strategy and VR team-building day<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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    Data and marketing session with Tyneside Foodservice<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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    All hands (and some legs) for our CHEF Approved own brand event<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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    Coral and Laura represent at Women in Wholesale<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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    Festive cheers with the team and cherished friends at our Christmas party<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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    Coral enjoys a visit at King Brothers on her routine rounds<\/figcaption><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    The year-end provides an opportunity for us to reflect on a remarkable 12 months, a period marked by new leadership direction, strategic expansion, and innovative product launches. 2023 emerged as a year of significant milestones for Fairway Foodservice. From welcoming new members to celebrating multiple successes across various areas, this year has been a testament […]<\/p>\n","protected":false},"author":706,"featured_media":26084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[386,603],"tags":[],"keydate":[],"member-selection":[723],"supplier_sponsor":[],"class_list":["post-22441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-news","member-selection-member-select-0"],"yoast_head":"\nFairway Foodservice: A Retrospective of a Flourishing 2023 - The Wholesale Group - Chefs' Insider<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insider.thewholesalegroup.co.uk\/articles\/news\/fairway-foodservice-a-retrospective-of-a-flourishing-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fairway Foodservice: A Retrospective of a Flourishing 2023 - The Wholesale Group - Chefs' Insider\" \/>\n<meta property=\"og:description\" content=\"The year-end provides an opportunity for us to reflect on a remarkable 12 months, a period marked by new leadership direction, strategic expansion, and innovative product launches. 2023 emerged as a year of significant milestones for Fairway Foodservice. 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