{"id":19159,"date":"2023-07-21T08:23:35","date_gmt":"2023-07-21T07:23:35","guid":{"rendered":"https:\/\/insider.fairwayfoodservice.com\/?p=19159"},"modified":"2024-01-18T14:04:08","modified_gmt":"2024-01-18T14:04:08","slug":"unveiling-excellence-fairway-foodservices-own-brand-event","status":"publish","type":"post","link":"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/unveiling-excellence-fairway-foodservices-own-brand-event\/","title":{"rendered":"Unveiling Excellence: Fairway Foodservice&#8217;s Own Brand Event"},"content":{"rendered":"\n<p><strong>Fairway Foodservice showcased its own brand, CHEF Approved, at an event for its members&#8217; sales teams. The quality of the products was highlighted and compared to market competitors, boosting team knowledge and confidence. Fairway&#8217;s new quiche range was also previewed.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Fairway Foodservice Own Brand Event 23\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/dxK-Ojhb9f4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Fairway Foodservice showcased its high-quality own-brand products, CHEF Approved, at a dedicated event for members sales teams.<\/p>\n\n\n\n<p>The event brought together 18 members and the Fairway Foodservice team to benchmark selected CHEF Approved products. These products were compared to leading brands as well as other own-brand versions available in the market.<\/p>\n\n\n\n<p>Wholesalers&#8217; sales, marketing, and purchasing personnel received support to enhance their knowledge and confidence when promoting their own brand range to customers.<\/p>\n\n\n\n<p>Martin King, Managing Director of King Brothers, emphasised the importance of having a well-informed sales team: &#8220;Having a sales team that understands how good the CHEF Approved product range is, when they are out to face-to-face with customers is really important&#8221;<\/p>\n\n\n\n<p>The biennial event was held at Crewe Hall and Coral Rose, Fairway&#8217;s Managing Director, expressed her satisfaction &#8220;The event has gone fantastically well and it was an amazing opportunity to show sales teams the quality of their CHEF Approved brand.&#8221;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The new fairway approved quiche range<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"788\" height=\"394\" src=\"https:\/\/insider.fairwayfoodservice.com\/wp-content\/uploads\/2023\/07\/quichebanner-788x394.webp\" alt=\"\" class=\"wp-image-18974\" srcset=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2023\/07\/quichebanner-788x394.webp 788w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2023\/07\/quichebanner-500x250.webp 500w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2023\/07\/quichebanner-200x100.webp 200w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2023\/07\/quichebanner-768x384.webp 768w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2023\/07\/quichebanner-1536x768.webp 1536w, https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2023\/07\/quichebanner.webp 1920w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The sales teams had the chance to sample the new CHEF Approved quiche range, available on 1st August 2023. The assortment includes Tomato &amp; Basil, Cheese &amp; Onion, Quiche Lorraine, and Mediterranean Vegetables.<\/p>\n\n\n\n<p>Dave Young, Managing Director of Youngs Foods, praised the CHEF Approved Quiches, \u201cThe quiches were in a different class in terms of looks and taste. I was quite surprised at how superior they were to competitor brands&#8217;.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more about our Fairway Quiches <a href=\"https:\/\/insider.fairwayfoodservice.com\/articles\/savour-the-flavours-meet-the-new-fairway-quiches\/\">by clicking here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fairway Foodservice showcased its own brand, CHEF Approved, at an event for its members&#8217; sales teams. The quality of the products was highlighted and compared to market competitors, boosting team knowledge and confidence. Fairway&#8217;s new quiche range was also previewed. Fairway Foodservice showcased its high-quality own-brand products, CHEF Approved, at a dedicated event for members [&hellip;]<\/p>\n","protected":false},"author":705,"featured_media":19162,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[386,593,576,532,592,603,526,596,595,530,594],"tags":[535,536,567],"keydate":[],"member-selection":[],"supplier_sponsor":[],"class_list":["post-19159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-sectors-cafe","category-sectors-healthcare","category-sectors-highereducation","category-sectors-hotelshospitality","category-news","category-products","category-sectors-restaurantspubs","category-sectors-schools","category-sectors","category-sectors-takeaway","tag-british","tag-european","tag-menu-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unveiling Excellence: Fairway Foodservice&#039;s Own Brand Event - The Wholesale Group - Chefs&#039; Insider<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/unveiling-excellence-fairway-foodservices-own-brand-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unveiling Excellence: Fairway Foodservice&#039;s Own Brand Event - The Wholesale Group - Chefs&#039; Insider\" \/>\n<meta property=\"og:description\" content=\"Fairway Foodservice showcased its own brand, CHEF Approved, at an event for its members&#8217; sales teams. 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Fairway Foodservice showcased its high-quality own-brand products, CHEF Approved, at a dedicated event for members [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insider.thewholesalegroup.co.uk\/articles\/products\/unveiling-excellence-fairway-foodservices-own-brand-event\/\" \/>\n<meta property=\"og:site_name\" content=\"The Wholesale Group - Chefs&#039; Insider\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FairwayFood\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-21T07:23:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-18T14:04:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insider.thewholesalegroup.co.uk\/wp-content\/uploads\/2023\/07\/OWN-BRAND-EVENT.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Richard Ellison\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fairwayfood\" \/>\n<meta name=\"twitter:site\" content=\"@fairwayfood\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/products\\\/unveiling-excellence-fairway-foodservices-own-brand-event\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/products\\\/unveiling-excellence-fairway-foodservices-own-brand-event\\\/\"},\"author\":{\"name\":\"Richard Ellison\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#\\\/schema\\\/person\\\/577c5db32cfda76b39b65163248f5497\"},\"headline\":\"Unveiling Excellence: Fairway Foodservice&#8217;s Own Brand Event\",\"datePublished\":\"2023-07-21T07:23:35+00:00\",\"dateModified\":\"2024-01-18T14:04:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/products\\\/unveiling-excellence-fairway-foodservices-own-brand-event\\\/\"},\"wordCount\":292,\"publisher\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/products\\\/unveiling-excellence-fairway-foodservices-own-brand-event\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/OWN-BRAND-EVENT.jpg\",\"keywords\":[\"British\",\"European\",\"Menu Planning\"],\"articleSection\":[\"Articles\",\"Cafe\",\"Healthcare\",\"Higher Education\",\"Hotels &amp; Hospitality\",\"News\",\"Products\",\"Restaurants &amp; Pubs\",\"Schools\",\"Sectors\",\"Takeaway\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/products\\\/unveiling-excellence-fairway-foodservices-own-brand-event\\\/\",\"url\":\"https:\\\/\\\/insider.thewholesalegroup.co.uk\\\/articles\\\/products\\\/unveiling-excellence-fairway-foodservices-own-brand-event\\\/\",\"name\":\"Unveiling Excellence: Fairway Foodservice's Own Brand Event - 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